FIVE TIPS FOR BRANDS TO SUCCEED WITH THEIR VLOGS
Posted: Sun Jan 19, 2025 6:28 am
What started out as a consumer-only phenomenon has now become a major trend for advertisers as well: video blogs or vlogs. Advertisers are experimenting with them to better interact with their target audiences through dynamic, engaging content.
Vlogs create a deeper connection and give consumers the opportunity to put a face, voice and personality to the brand. That's why they are such an effective tool for increasing website traffic, brand awareness and affinity. Brent Altomare of Marketing Profits presents five tips for creating a successful vlog:
1. Be honest. What consumers expect from bc data taiwan top brands is a high level of integrity. Everything published must be true, and if for some reason a mistake is made, it must be rectified as soon as possible.
2. Update. Just like a traditional blog, vlogs should be updated as often as possible. Monthly at the very least. If you go longer than that, the consumer forgets you exist and doesn't come back.
3. Allow comments . One of the things advertisers are most concerned about when creating a blog or vlog is negative comments from consumers. No one likes being criticized, let alone having everyone hear about it, but allowing consumers to express themselves opens up communication and creates a greater sense of trust.
4. Take a risk. Some brands leave out humor and the personal side. But a vlog made from these two perspectives is often very effective. They make the relationship with the consumer more intimate, giving the perception that the brand is something “real.”
5. Be yourself . Brands must be true to their principles. Companies are largely what establishes their corporate culture, so it is an obligation for them to express themselves in accordance with their ideals.
Vlogs create a deeper connection and give consumers the opportunity to put a face, voice and personality to the brand. That's why they are such an effective tool for increasing website traffic, brand awareness and affinity. Brent Altomare of Marketing Profits presents five tips for creating a successful vlog:
1. Be honest. What consumers expect from bc data taiwan top brands is a high level of integrity. Everything published must be true, and if for some reason a mistake is made, it must be rectified as soon as possible.
2. Update. Just like a traditional blog, vlogs should be updated as often as possible. Monthly at the very least. If you go longer than that, the consumer forgets you exist and doesn't come back.
3. Allow comments . One of the things advertisers are most concerned about when creating a blog or vlog is negative comments from consumers. No one likes being criticized, let alone having everyone hear about it, but allowing consumers to express themselves opens up communication and creates a greater sense of trust.
4. Take a risk. Some brands leave out humor and the personal side. But a vlog made from these two perspectives is often very effective. They make the relationship with the consumer more intimate, giving the perception that the brand is something “real.”
5. Be yourself . Brands must be true to their principles. Companies are largely what establishes their corporate culture, so it is an obligation for them to express themselves in accordance with their ideals.