WHY CLICK DOES NOT MEASURE THE EFFECT OF ADVERTISING
Posted: Sun Jan 19, 2025 5:41 am
The great paradox of the Internet is that even though everything can be measured, this is useless if you decide to measure something irrelevant.
Over the past few months, there has bc data mexico been talk that the click may not be valid for all advertisers, which is good news for publishers looking to capitalize on their content with ads, according to Advertising Age.
This assumption that the last advertisement viewed by an Internet user is the valid one may not be consistent with the measures of established information portals and social networks such as Facebook.
Thus, ads displayed on pages that do not require a click to be viewed are excluded from the analysis, although their effect can be much more profound since they have greater exposure.
According to ComScore, which conducted a study analyzing 139 online campaigns, web ads, even if they were not the result of a selective click, increased the customer's willingness to make a purchase and increased visits to the portal of the companies in question.
For many, the solution lies in performing a detailed analysis that leads to optimization to help clients efficiently manage their resources.
Over the past few months, there has bc data mexico been talk that the click may not be valid for all advertisers, which is good news for publishers looking to capitalize on their content with ads, according to Advertising Age.
This assumption that the last advertisement viewed by an Internet user is the valid one may not be consistent with the measures of established information portals and social networks such as Facebook.
Thus, ads displayed on pages that do not require a click to be viewed are excluded from the analysis, although their effect can be much more profound since they have greater exposure.
According to ComScore, which conducted a study analyzing 139 online campaigns, web ads, even if they were not the result of a selective click, increased the customer's willingness to make a purchase and increased visits to the portal of the companies in question.
For many, the solution lies in performing a detailed analysis that leads to optimization to help clients efficiently manage their resources.