SOCIAL MEDIA AND ADVERTISING AND MARKETING ARE A GOOD FIT
Posted: Sun Jan 19, 2025 4:45 am
Social networks are the latest trend on the web. But are they profitable? What opportunities do they offer advertisers? MarketingDirecto spoke about these and other issues with Julie Laurent, PR Marketing Manager at Viadeo .
What do you think is the perfect business model for a social network?
Social networks allow for an interesting mix of revenues to bc data brazil be generated in order to create a profitable business model. Social media is in a new and changing environment that will continue to evolve rapidly over the next 5 years. In this sense, Viadeo is already in a position of positive profitability and success and we can assure you that we will be at the forefront and prepared for the radical changes in the new ways of generating revenue that will appear linked to social networks.
Currently, Viadeo's revenues are divided between premium subscriptions and highly targeted advertising. We can highlight three main revenue streams:
- Premium members: This percentage of users who pay a fee to access features restricted to other users.
- Advertising and sponsorship: Social networks attract users with a high-quality profile. Users who, at the same time, fill out a highly detailed user profile. This allows advertising to be easily segmented to really interested users so that the ROI for the advertiser is very high compared to other websites. At the same time, it is possible to find sponsors for some of the groups generated through the social network, always according to the interests of the sponsor and his area or sector of activity.
- Revenues from B2B are also very interesting because they involve the use and exploitation of the user database in order to generate important and useful services for companies. In this field in particular, "recruitment" or professional search services play a very important role in most social networks.
What do you think is the perfect business model for a social network?
Social networks allow for an interesting mix of revenues to bc data brazil be generated in order to create a profitable business model. Social media is in a new and changing environment that will continue to evolve rapidly over the next 5 years. In this sense, Viadeo is already in a position of positive profitability and success and we can assure you that we will be at the forefront and prepared for the radical changes in the new ways of generating revenue that will appear linked to social networks.
Currently, Viadeo's revenues are divided between premium subscriptions and highly targeted advertising. We can highlight three main revenue streams:
- Premium members: This percentage of users who pay a fee to access features restricted to other users.
- Advertising and sponsorship: Social networks attract users with a high-quality profile. Users who, at the same time, fill out a highly detailed user profile. This allows advertising to be easily segmented to really interested users so that the ROI for the advertiser is very high compared to other websites. At the same time, it is possible to find sponsors for some of the groups generated through the social network, always according to the interests of the sponsor and his area or sector of activity.
- Revenues from B2B are also very interesting because they involve the use and exploitation of the user database in order to generate important and useful services for companies. In this field in particular, "recruitment" or professional search services play a very important role in most social networks.