Need some inspiration for your next LinkedIn campaign ? Take note of the following examples of different creative styles that use unique approaches to capture the attention of a LinkedIn audience and see what works best for your brand:
Vidyard
Vidyard is a video platform where you can create and host videos for sales and marketing campaigns. Their LinkedIn video ad uses different backgrounds so the viewer can easily visualize how they might use the software.
The ad copy directly mentions the buyer persona “Video designed myanmar business email list for marketers” and the call to action at the end is also crystal clear: “Give your campaigns an edge with video.”
It can be seen, then, that it is beneficial to use videos to show what the product looks like in action, be short and simple (10 seconds) and end with a well-defined call to action (in large letters and using bold).
Snowplow
Data firm Snowplow ’s LinkedIn ad is a very simple job posting, with promoted jobs highlighted in the LinkedIn feed via a “View Job” button.
This allows you to increase your job postings on LinkedIn to attract more candidates. It is key to start your post with a call to action and keep the title short and concise – candidates focus on the call to action button.
Spiceworks
Spiceworks is an information technology company whose LinkedIn ad is a great example of how to advertise an event to potential sponsors. The company proudly displays its keynote speaker, Steve Wozniak, on its banner ad and uses vibrant colors to excite potential partners.
29 % of marketers say sponsored posts perform better on LinkedIn.
If you have a big name in the industry on your event's attendee list, highlight them in your announcements with big, bold letters and a photo ; present your event name with a headline that is creative and evokes your readers' feelings through the use of bright colors.
Get inspired by examples of successful LinkedIn ads
Airbnb
This example is from Airbnb 's LinkedIn ad , a company that knows perfectly well that, today, 32% of users need six or more touchpoints to make a purchasing decision.
That’s why their carousel ad focuses heavily on brand awareness by offering some post-COVID-19 tips.
From this example, we can see the benefits of practices such as:
Complement your marketing strategy with one or two valuable engagement ads.
Choose a topic that makes sense for your business and create a set of tips for your audience.
Use vibrant colors.
Maintain word count (10 words per slide or less).
Add a final slide that directs traffic to a landing page (blog or product listing page).