Why First-Party Cookies Are the Future of Affiliate Marketing
Posted: Sat Jan 18, 2025 8:47 am
Creating an affiliate marketing program is an effective way to connect with influencers and introduce your products to a whole new audience.
However, these programs rely on cookies – and according to the headlines, we're diving headlong into a kitchen-less future .
Fortunately, we only have to mourn the death of the taiwan business email list third-party cookie . First-party cookies are still alive and well and are the future of affiliate marketing.
In this post, we'll explore the three different types of cookies. Next, we'll show you how to prepare your affiliate program and partners for the new era of first-party cookies. Let's get started.
Introduction to first, second and third party cookies
Cookies have been the subject of much debate in recent years, especially following the introduction of the General Data Protection Regulation (GDPR) . However, there are actually three types of cookies: first-party, second-party and third-party.
Second-party cookies are transferred from one company to another through a data association. They are typically used for cross-site tracking, retargeting, and ad serving.
Second-party cookies are less well-known, and some people even doubt their existence .
However, these programs rely on cookies – and according to the headlines, we're diving headlong into a kitchen-less future .
Fortunately, we only have to mourn the death of the taiwan business email list third-party cookie . First-party cookies are still alive and well and are the future of affiliate marketing.
In this post, we'll explore the three different types of cookies. Next, we'll show you how to prepare your affiliate program and partners for the new era of first-party cookies. Let's get started.
Introduction to first, second and third party cookies
Cookies have been the subject of much debate in recent years, especially following the introduction of the General Data Protection Regulation (GDPR) . However, there are actually three types of cookies: first-party, second-party and third-party.
Second-party cookies are transferred from one company to another through a data association. They are typically used for cross-site tracking, retargeting, and ad serving.
Second-party cookies are less well-known, and some people even doubt their existence .