Mage: Dyson
Posted: Sat Jan 18, 2025 8:39 am
Dyson has done the unthinkable: vacuum cleaners have become very cool, exciting and expensive. All because the brand presents itself as a "Magician".
The company's reputation is built on their ability to find innovative solutions to everyday problems and improve the lives of their customers, allowing us to spend much less time on boring chores like cleaning. The organization then expanded this concept to other types of products, from hair straighteners to air purifiers.
Pros: The magician surprises his audience by exploring new boundaries every time. He attracts interest in products that at first glance seem ordinary. Most Dyson fans are delighted by his charm and energy.
Weaknesses: Companies with cash app data package this archetype can be a bit quirky. In the wrong hands, they can be seen as cold, aloof, and manipulative.
Lover: Hallmark
"Lover" is designed to create meaningful and warm relationships between lovers, family, and friends. The Hallmark greeting card brand strives to change the lives of its customers and create an atmosphere of spiritual closeness with all people living on the planet.
Benefits: Draws companies' attention to the value of family relationships and loved ones. After all, we all want to be loved.
Disadvantages: This archetype can be too sentimental and not always suitable for brands. For example, it would be difficult for a bank to create a passionate and emotional image.
Hero: Nike
Nike's marketing is built on stories of famous people and ordinary customers who work hard and achieve success despite all the difficulties.
Nike Advertising
Source: unsplash.com
The company's philosophy is clear from its slogans: "Just do it" and "There is no limit."
Pros: The main goal of this archetype is to overcome challenges, and everyone can relate to this. We always celebrate Nike's victories, despite the fact that it is already the largest sportswear brand in the world.
Disadvantages: If overdone, the Hero can turn into an impudent and overly aggressive villain, so many fans of sneakers may go to competitors: Adidas and Puma.
Jester: Old Spice
Perfume advertising often suffers from excessive pretentiousness, which causes ridicule. In this context, the cheeky and humorous Old Spice ad looks incredibly fresh and tempting.
Benefits: Jester's funny content grabs attention and engages audiences, and encourages sharing. The video, which inspired the Old Spice comedy ad, has received over 60 million views on YouTube
Disadvantages: Not every company can be funny, and if you joke all the time, you may not be taken seriously.
The company's reputation is built on their ability to find innovative solutions to everyday problems and improve the lives of their customers, allowing us to spend much less time on boring chores like cleaning. The organization then expanded this concept to other types of products, from hair straighteners to air purifiers.
Pros: The magician surprises his audience by exploring new boundaries every time. He attracts interest in products that at first glance seem ordinary. Most Dyson fans are delighted by his charm and energy.
Weaknesses: Companies with cash app data package this archetype can be a bit quirky. In the wrong hands, they can be seen as cold, aloof, and manipulative.
Lover: Hallmark
"Lover" is designed to create meaningful and warm relationships between lovers, family, and friends. The Hallmark greeting card brand strives to change the lives of its customers and create an atmosphere of spiritual closeness with all people living on the planet.
Benefits: Draws companies' attention to the value of family relationships and loved ones. After all, we all want to be loved.
Disadvantages: This archetype can be too sentimental and not always suitable for brands. For example, it would be difficult for a bank to create a passionate and emotional image.
Hero: Nike
Nike's marketing is built on stories of famous people and ordinary customers who work hard and achieve success despite all the difficulties.
Nike Advertising
Source: unsplash.com
The company's philosophy is clear from its slogans: "Just do it" and "There is no limit."
Pros: The main goal of this archetype is to overcome challenges, and everyone can relate to this. We always celebrate Nike's victories, despite the fact that it is already the largest sportswear brand in the world.
Disadvantages: If overdone, the Hero can turn into an impudent and overly aggressive villain, so many fans of sneakers may go to competitors: Adidas and Puma.
Jester: Old Spice
Perfume advertising often suffers from excessive pretentiousness, which causes ridicule. In this context, the cheeky and humorous Old Spice ad looks incredibly fresh and tempting.
Benefits: Jester's funny content grabs attention and engages audiences, and encourages sharing. The video, which inspired the Old Spice comedy ad, has received over 60 million views on YouTube
Disadvantages: Not every company can be funny, and if you joke all the time, you may not be taken seriously.