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Posted: Sat Jan 18, 2025 6:35 am
The listeners who have gathered around this format have defined a target made up of curious people, inclined to technological adoption and interested in new ideas in the sector. It is the channel on which advertisers are stretching their hands the most. We’ve talked about this before, but the GWI team also highlights it: ChatGPT is accumulating enormous potential as a search channel. More and more people are using it without going through Google. For us marketers, the situation is still immature in terms of advertising and AIO (AI SEO) , but there are brands like Expedia that are using the technology to to customers, directly on their site.
Thanks to APIs, it’s a way to make the first move. This is cool brazil consumer mobile number list Did you know that most global consumers use TV and mobile at the same time? Maybe we do too. Our mobile often acts as a second screen to search for information related to what we are watching. Or it distracts us. The point is… QR code . The delivery brand Dunzo showed an ad on TV with a CTA that focused attention for 20 seconds on a QR code and got a x10 in traffic. Few but good : GWI also focuses on the concept of audience overlap.
Does it still make sense to dramatically increase your communication channels to expand your audience? Today it is increasingly rare for a target not to frequent the entire existing spectrum of media. Choosing a limited mix of platforms based on your business goals and resources becomes wise. The question to ask yourself is: “Do I want to gain visibility or focus on sales?” Maybe both. In any case, choosing the best channels for you starts here. Emerging platforms tend to be ideal for converting particular niches, but maximum visibility remains on classic assets: SEO and social adv.
Thanks to APIs, it’s a way to make the first move. This is cool brazil consumer mobile number list Did you know that most global consumers use TV and mobile at the same time? Maybe we do too. Our mobile often acts as a second screen to search for information related to what we are watching. Or it distracts us. The point is… QR code . The delivery brand Dunzo showed an ad on TV with a CTA that focused attention for 20 seconds on a QR code and got a x10 in traffic. Few but good : GWI also focuses on the concept of audience overlap.
Does it still make sense to dramatically increase your communication channels to expand your audience? Today it is increasingly rare for a target not to frequent the entire existing spectrum of media. Choosing a limited mix of platforms based on your business goals and resources becomes wise. The question to ask yourself is: “Do I want to gain visibility or focus on sales?” Maybe both. In any case, choosing the best channels for you starts here. Emerging platforms tend to be ideal for converting particular niches, but maximum visibility remains on classic assets: SEO and social adv.