How to Prepare for Anticipatory Marketing Campaigns: Market Research and Buyer Beliefs
Posted: Sat Jan 18, 2025 6:29 am
Before implementing anticipatory marketing, you need dubai email list to conduct thorough market research.
While this may seem like an unappealing starting point, it’s crucial to understanding your audience’s actual needs, fears, and desires.
Pro Tip: When conducting customer research, ask open-ended questions that allow respondents to freely express their thoughts. This way, you can capture the exact language and phrasing your audience uses when describing their challenges and desires. You can use this natural language to create marketing messages that resonate with your target audience.
She recommends using multiple research methods to gain comprehensive insights.
Voice of the Customer (VOC) Research
Voice of the customer research should be conducted through two different types of interviews:
Have conversations with existing customers who have already purchased and experienced your solution
Have discussions with potential customers who haven’t purchased yet but are in your target market
These conversations can take place through a variety of channels. While traditional Zoom calls work well, McGowan has found using the walkie-talkie app Voxer to be particularly effective. Voxer’s asynchronous nature often results in more thoughtful, honest responses because people don’t feel pressure to answer immediately while looking at a screen.
While this may seem like an unappealing starting point, it’s crucial to understanding your audience’s actual needs, fears, and desires.
Pro Tip: When conducting customer research, ask open-ended questions that allow respondents to freely express their thoughts. This way, you can capture the exact language and phrasing your audience uses when describing their challenges and desires. You can use this natural language to create marketing messages that resonate with your target audience.
She recommends using multiple research methods to gain comprehensive insights.
Voice of the Customer (VOC) Research
Voice of the customer research should be conducted through two different types of interviews:
Have conversations with existing customers who have already purchased and experienced your solution
Have discussions with potential customers who haven’t purchased yet but are in your target market
These conversations can take place through a variety of channels. While traditional Zoom calls work well, McGowan has found using the walkie-talkie app Voxer to be particularly effective. Voxer’s asynchronous nature often results in more thoughtful, honest responses because people don’t feel pressure to answer immediately while looking at a screen.