Set a longer cookie period
Posted: Sat Jan 18, 2025 6:19 am
When a customer clicks on an affiliate link, a small piece of data (a cookie) is left on their device so that when they make a purchase, it can be traced back to the affiliate.
When your goal is lead generation, rather than a direct purchase, affiliates may not feel as incentivized to help you spread the word. This is because they believe that if too much time passes between their referral and the purchase, they won’t see the $$$.
With Easy Affiliate, you can set your own hong kong business email list cookie duration to align with your leads' typical conversion time. This way, businesses can tap into a flow of potential customers ready for conversion, whether immediate or future.
Let's not just chase leads, let's cultivate them.
How to Set Up Affiliate Marketing Lead Generation in Easy Affiliate
Easy Affiliate is a versatile tool equipped with features and plugins ideal for building a solid lead generation strategy through affiliate marketing.
It provides an all-in-one set of tools to leverage affiliates effectively, ensuring your lead generation efforts are as efficient as they are fruitful.
It integrates natively with popular plugins like WooCommerce and MemberPress and PayPal in one click for easy payments.
In your WordPress dashboard, go to Easy Affiliate > Settings > Commissions
Scroll down to the Tracking section
In the Cookie Expires box, set an appropriate number of days. We recommend a standard of 60 days, but there is no maximum.
Screenshot showing the Expire Cookie field in the Easy Affiliate commissions tab
Be sure to communicate this cookie duration extension and what it means for your affiliates.
When your goal is lead generation, rather than a direct purchase, affiliates may not feel as incentivized to help you spread the word. This is because they believe that if too much time passes between their referral and the purchase, they won’t see the $$$.
With Easy Affiliate, you can set your own hong kong business email list cookie duration to align with your leads' typical conversion time. This way, businesses can tap into a flow of potential customers ready for conversion, whether immediate or future.
Let's not just chase leads, let's cultivate them.
How to Set Up Affiliate Marketing Lead Generation in Easy Affiliate
Easy Affiliate is a versatile tool equipped with features and plugins ideal for building a solid lead generation strategy through affiliate marketing.
It provides an all-in-one set of tools to leverage affiliates effectively, ensuring your lead generation efforts are as efficient as they are fruitful.
It integrates natively with popular plugins like WooCommerce and MemberPress and PayPal in one click for easy payments.
In your WordPress dashboard, go to Easy Affiliate > Settings > Commissions
Scroll down to the Tracking section
In the Cookie Expires box, set an appropriate number of days. We recommend a standard of 60 days, but there is no maximum.
Screenshot showing the Expire Cookie field in the Easy Affiliate commissions tab
Be sure to communicate this cookie duration extension and what it means for your affiliates.