What does a community manager do?
Posted: Sat Jan 18, 2025 5:03 am
Attracting an audience. The community manager's job is to actively seek out and attract new members, as well as to develop and strengthen relationships with existing community members.
Interacting with the audience. The community manager actively communicates with people, collecting and analyzing feedback. He also resolves conflicts between participants and maintains a positive atmosphere in the community.
Event Planning. The specialist is engaged in organizing and coordinating various events for the brand's clients. In addition, the community manager's responsibilities include not only interaction with users in the online environment, but also the management of offline events, such as fan meetings, professional conferences, and other events in the real world.
What does a community manager do?
Source: shutterstock.com
Community management involve chinese overseas australia data packages stimulating interest in the product among participants, which includes identifying their needs to solve problems and answer questions. To achieve this goal, it is necessary to have all the information about the product in order to offer effective solutions.
Building a community around your brand is an effective way to stay in touch with your target audience. These groups are often more trustworthy than regular websites because they allow for active dialogue, people getting to know each other, exchanging opinions, and getting their questions answered.
The community must have a person who is responsible for:
control;
development;
content update;
dissemination of the company concept;
assistance to new users, providing recommendations on operation.
The community manager is the one who is responsible for all of the above tasks.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
The Secret ROI Formula: Instant Advertising Efficiency Calculator
Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
Download documents for free
Already downloaded
153318
Reasons for the popularity of the community manager profession
Communities have a long history behind them, and the ways of interacting with them have not changed much over time. In the past, this was done by PR and marketing specialists, and then by social media specialists. In the US, the profession of community manager has existed for many years. In Russia, the first specialists appeared in the online gaming industry in the 1990s.
With the increase in the general pace of life, the development of new media and the complete transition of communication to the online space, the need for the specialists in question has increased. There are several explanations for this:
Online communities are a convenient and quick way to stay in touch with people while maintaining relative privacy. However, in a work environment, your interests in various topics, such as anime or historical reenactments, can cause misunderstandings.
In specialized groups, you can find like-minded people to communicate with. The manager's job is not only to understand the community's values, but also to actively participate in its development, adjustment and direction. The main requirement is to be involved in this group at least partially.
Popularity of the Community Manager Profession
Source: shutterstock.com
Community members quickly receive answers to questions from experienced participants, which usually inspires more trust than information from unfamiliar sites or individual experts. To effectively interact with the community, you need to have a deep understanding of the product and actively use it yourself.
For a community to thrive, it needs a constant supply of content, and the most valuable content is information about the group itself. This data requires careful development, creation, editing, and publishing. The community manager also plays an important role in this process.
For a community to not just exist, but to benefit the brand, someone needs to be aware of its goals and be able to communicate them to others in a way that makes members happy to help.
Perhaps most importantly, the community manager is the face of the company and, at best, its conscience. Community members know they can turn to the community manager personally for help and support, which is far more valuable than simply contacting the support team. And this is the most stressful aspect of the community manager's job.
As communication has become not just operational, but instantaneous, and the volume of information has increased to enormous proportions, companies have begun to attract specialists to interact with communities. Now, within the community management team, there may be professionals with their own narrow areas of expertise:
Responsibility for planning, strategy development and analysis rests on the shoulders of the team leader.
One person is responsible for organizing events.
The community is replenished with content by the writing KM.
The Moderator Team Leader is responsible for maintaining the team and chat atmosphere, resolving conflicts, and coordinating the work of other moderators.
Typically, in gaming companies, there may be as many as five or six community managers working on one large-scale project (in Russia and the CIS, there are usually no more than ten, while in the US and Europe, there may also be a larger number).
Interacting with the audience. The community manager actively communicates with people, collecting and analyzing feedback. He also resolves conflicts between participants and maintains a positive atmosphere in the community.
Event Planning. The specialist is engaged in organizing and coordinating various events for the brand's clients. In addition, the community manager's responsibilities include not only interaction with users in the online environment, but also the management of offline events, such as fan meetings, professional conferences, and other events in the real world.
What does a community manager do?
Source: shutterstock.com
Community management involve chinese overseas australia data packages stimulating interest in the product among participants, which includes identifying their needs to solve problems and answer questions. To achieve this goal, it is necessary to have all the information about the product in order to offer effective solutions.
Building a community around your brand is an effective way to stay in touch with your target audience. These groups are often more trustworthy than regular websites because they allow for active dialogue, people getting to know each other, exchanging opinions, and getting their questions answered.
The community must have a person who is responsible for:
control;
development;
content update;
dissemination of the company concept;
assistance to new users, providing recommendations on operation.
The community manager is the one who is responsible for all of the above tasks.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
The Secret ROI Formula: Instant Advertising Efficiency Calculator
Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
Download documents for free
Already downloaded
153318
Reasons for the popularity of the community manager profession
Communities have a long history behind them, and the ways of interacting with them have not changed much over time. In the past, this was done by PR and marketing specialists, and then by social media specialists. In the US, the profession of community manager has existed for many years. In Russia, the first specialists appeared in the online gaming industry in the 1990s.
With the increase in the general pace of life, the development of new media and the complete transition of communication to the online space, the need for the specialists in question has increased. There are several explanations for this:
Online communities are a convenient and quick way to stay in touch with people while maintaining relative privacy. However, in a work environment, your interests in various topics, such as anime or historical reenactments, can cause misunderstandings.
In specialized groups, you can find like-minded people to communicate with. The manager's job is not only to understand the community's values, but also to actively participate in its development, adjustment and direction. The main requirement is to be involved in this group at least partially.
Popularity of the Community Manager Profession
Source: shutterstock.com
Community members quickly receive answers to questions from experienced participants, which usually inspires more trust than information from unfamiliar sites or individual experts. To effectively interact with the community, you need to have a deep understanding of the product and actively use it yourself.
For a community to thrive, it needs a constant supply of content, and the most valuable content is information about the group itself. This data requires careful development, creation, editing, and publishing. The community manager also plays an important role in this process.
For a community to not just exist, but to benefit the brand, someone needs to be aware of its goals and be able to communicate them to others in a way that makes members happy to help.
Perhaps most importantly, the community manager is the face of the company and, at best, its conscience. Community members know they can turn to the community manager personally for help and support, which is far more valuable than simply contacting the support team. And this is the most stressful aspect of the community manager's job.
As communication has become not just operational, but instantaneous, and the volume of information has increased to enormous proportions, companies have begun to attract specialists to interact with communities. Now, within the community management team, there may be professionals with their own narrow areas of expertise:
Responsibility for planning, strategy development and analysis rests on the shoulders of the team leader.
One person is responsible for organizing events.
The community is replenished with content by the writing KM.
The Moderator Team Leader is responsible for maintaining the team and chat atmosphere, resolving conflicts, and coordinating the work of other moderators.
Typically, in gaming companies, there may be as many as five or six community managers working on one large-scale project (in Russia and the CIS, there are usually no more than ten, while in the US and Europe, there may also be a larger number).