Marketing Campaign Promotion & Execution
Posted: Wed Jan 15, 2025 5:16 am
Once you’ve finalized your content and got sign-off from any stakeholders, it’s time for promotion and execution.
There are many inbound marketing tactics you can use, including those listed above, such as social media, email, pay-per-click ads, public relations, telemarketing and more. Anyone who enters your sales funnel via any channel (event, telemarketing calls, landing page) can prove to be valuable, even the ones who don’t purchase right away.
However, not every channel will lack data be right for your business. Ask yourself the strengths and weaknesses of each channel. Do they perform, and if not, why not? How will they help you reach business and revenue objectives?'
Featured Resource: Digital Marketing Campaign Brief Template
Analyze your Marketing Campaign
Marketing campaigns must have analysis built-in based on focused metrics. That way, you can ensure your budget goes towards the right tactics and channels using the most effective content and messaging.
Here are some effective ways to measure and analyze campaign performance:
The number of organic website visits to your content (use Google Analytics)
Time spent on page (use Google Analytics)
Email open rates and click-through rates (marketing automation software, such as Marketo)
Click-throughs and referrals from paid ads (Google Analytics)
Number of prospects earned at an event (various ways)
Engagement (likes, shares) on social media (paid social analytics tools such as Simply Measured, or free analytics from the social networks themselves.)
Use a Google Analytics goals guide to find out how to measure KPIs and track campaigns effectively.
Whatever way you decide to track your campaign, make sure you have enough information to make the case to your team, boss or yourself to continue investing in marketing.
There are many inbound marketing tactics you can use, including those listed above, such as social media, email, pay-per-click ads, public relations, telemarketing and more. Anyone who enters your sales funnel via any channel (event, telemarketing calls, landing page) can prove to be valuable, even the ones who don’t purchase right away.
However, not every channel will lack data be right for your business. Ask yourself the strengths and weaknesses of each channel. Do they perform, and if not, why not? How will they help you reach business and revenue objectives?'
Featured Resource: Digital Marketing Campaign Brief Template
Analyze your Marketing Campaign
Marketing campaigns must have analysis built-in based on focused metrics. That way, you can ensure your budget goes towards the right tactics and channels using the most effective content and messaging.
Here are some effective ways to measure and analyze campaign performance:
The number of organic website visits to your content (use Google Analytics)
Time spent on page (use Google Analytics)
Email open rates and click-through rates (marketing automation software, such as Marketo)
Click-throughs and referrals from paid ads (Google Analytics)
Number of prospects earned at an event (various ways)
Engagement (likes, shares) on social media (paid social analytics tools such as Simply Measured, or free analytics from the social networks themselves.)
Use a Google Analytics goals guide to find out how to measure KPIs and track campaigns effectively.
Whatever way you decide to track your campaign, make sure you have enough information to make the case to your team, boss or yourself to continue investing in marketing.