The fusion between Content Marketing and Linkbuilding
Posted: Wed Jan 15, 2025 5:08 am
Implementing SEO in your digital marketing strategy is a key step, which is why you should cover all aspects of SEO: On-Page and Off-Page. We tell you how link building and content marketing complement each other and boost your business.
Content marketing is an on-page SEO technique and link building is an off-page SEO technique . Both strategies work together to deliver value to users and position the website at the top of organic search results. In addition to fulfilling this task, they bring great benefits to your business , such as greater brand recognition and more conversions.
Typically, content marketing comes first, followed by link building . To find out what the relationship is (we anticipate that it is very good for your business), keep reading.
What is content marketing?
It consists of creating, advertising and sharing original and relevant content to inform, attract and retain your target audience. It could be understood as the bridge between the problem of your buyer personas and the possible solutions that your business provides through its products and/or services.
According to statistics , 66% of people perform an online search before purchasing online, this means that most buyers need to make a decision based on information, which your own brand could be providing through related content.
Content marketing can be implemented in a variety of formats. The most common ones include downloadable guides, blog articles, images, podcasts, and videos.
Postedin Downloadable Content Marketing on Linkedin
A HubSpot report on trends for 2022 revealed that video and blog posts are the most commonl book your list y used formats by marketers when creating content, followed by images, infographics, and case studies.
Favorite content in SEO positioning
Once the material has been developed, it can be distributed to your target audience through multiple channels , such as ads, email marketing campaigns, social networks or organically with On-Page SEO techniques . However, to take advantage of this tool, you have to know what keywords are , how content is structured and how search engines evaluate each variable to respond to the search intent of your potential customers. If you don't apply these practices, it would be like shooting a shot in the air... and wasting resources.
What are the benefits of content marketing?
This strategy places the user at the center, meaning that the content must be personalized for each type of customer, addressing their pain points at each stage of the purchasing process. If implemented successfully, this method brings a series of benefits:
It allows you to cover the different phases of the marketing and sales funnel.
Content marketing is an on-page SEO technique and link building is an off-page SEO technique . Both strategies work together to deliver value to users and position the website at the top of organic search results. In addition to fulfilling this task, they bring great benefits to your business , such as greater brand recognition and more conversions.
Typically, content marketing comes first, followed by link building . To find out what the relationship is (we anticipate that it is very good for your business), keep reading.
What is content marketing?
It consists of creating, advertising and sharing original and relevant content to inform, attract and retain your target audience. It could be understood as the bridge between the problem of your buyer personas and the possible solutions that your business provides through its products and/or services.
According to statistics , 66% of people perform an online search before purchasing online, this means that most buyers need to make a decision based on information, which your own brand could be providing through related content.
Content marketing can be implemented in a variety of formats. The most common ones include downloadable guides, blog articles, images, podcasts, and videos.
Postedin Downloadable Content Marketing on Linkedin
A HubSpot report on trends for 2022 revealed that video and blog posts are the most commonl book your list y used formats by marketers when creating content, followed by images, infographics, and case studies.
Favorite content in SEO positioning
Once the material has been developed, it can be distributed to your target audience through multiple channels , such as ads, email marketing campaigns, social networks or organically with On-Page SEO techniques . However, to take advantage of this tool, you have to know what keywords are , how content is structured and how search engines evaluate each variable to respond to the search intent of your potential customers. If you don't apply these practices, it would be like shooting a shot in the air... and wasting resources.
What are the benefits of content marketing?
This strategy places the user at the center, meaning that the content must be personalized for each type of customer, addressing their pain points at each stage of the purchasing process. If implemented successfully, this method brings a series of benefits:
It allows you to cover the different phases of the marketing and sales funnel.