Step 6. Assessing the size and potential of segments
Posted: Sun Jan 12, 2025 6:21 am
This stage is necessary to select the most promising categories for work and to understand which of them are not worth betting on.
The analysis will help to evaluate:
Number of consumers.
Prospects for progress in this area.
The ability to fight for your place and stimulate demand.
Step #7: Defining Target Market Segments
Once the segmentation process is complete, you need to choose one of five marketing strategies to interact with the target audience. When you first get acquainted with segmentation, you may feel that everything is confusing and complicated. However, there are convenient methods that will help you understand the needs of consumers and their motivation to buy.
Base your development and lebanon phone data advertising strategy on scientific data, study the experience of successful marketers, which will increase conversion and revenue. A pleasant bonus will be the loyalty of regular customers and their high retention.
Consumer characteristics are constantly changing along with the dynamically developing world, which leads to innovations in the composition of the company's target audience. It is important to take these transformations into account: they affect the behavioral characteristics of buyers and distribution channels of goods.
Segmenting the target audience using Yandex.Metrica
To analyze the target audience, it is necessary to collect information about users who have shown interest in the product. When segmenting the target audience, these may be potential customers who have made a purchase or simply clicked on an advertising banner. For example, you can select a group of users who added products to the cart on the site but did not complete the transaction. Then, you can set up advertising campaigns to remind these visitors about what they did not buy or offer a discount on these products.
Segmenting the target audience using Yandex.Metrica
Source: shutterstock.com
To analyze user behavior, you can use the functionality of Yandex.Metrica. To get started, you need to create a counter and install it on the site. The service will register information about the activities of all visitors to the online platform. Through Yandex.Metrica, you can form and analyze up to 500 different segments according to the necessary criteria, which can be used to launch advertising through the Direct platform.
Read also!
"How to get contacts from a client: the most effective methods"
Read more
Steps to view statistics for a specific segment
Step 1. Open the appropriate report in Yandex.Metrica that matches your goals and objectives. For example, if you are interested in information about the channels through which users of specific target audience segments most often access the site, open the “Sources, summary” report. A detailed description of the reports and their use for different purposes is in the video guide.
Step 2. Understand the criteria of a separate segment. You can configure the characteristics of the target audience in the tab above the report “Visits in which” and “For people who”.
For example, you need to determine where ladies aged 25 to 34 who use mobile devices most often visit from. Click on the plus, select "Technology" - "Device" - "Smartphone", check the box and click "Apply".
Then click on the second plus, then "Characteristics" - "Gender" - "Female". Check the box and click "Apply". To increase the age, simply click on the add button "+" a second time. After that, select "Characteristics" - "Age - "25-34 years". Click "Apply".
Step 3. Analyze the metrics for this segment. A summary of the group of people who match the selected characteristics will be displayed.
Step 4. Save this segment. Click "Segment" - "Save". The group parameters will now be available in the "Saved segments" section of the same menu. This way, you can use this group to create other reports or launch advertising in Yandex.Direct.
You also have the ability to compare the metrics of different segments. To do thi
The analysis will help to evaluate:
Number of consumers.
Prospects for progress in this area.
The ability to fight for your place and stimulate demand.
Step #7: Defining Target Market Segments
Once the segmentation process is complete, you need to choose one of five marketing strategies to interact with the target audience. When you first get acquainted with segmentation, you may feel that everything is confusing and complicated. However, there are convenient methods that will help you understand the needs of consumers and their motivation to buy.
Base your development and lebanon phone data advertising strategy on scientific data, study the experience of successful marketers, which will increase conversion and revenue. A pleasant bonus will be the loyalty of regular customers and their high retention.
Consumer characteristics are constantly changing along with the dynamically developing world, which leads to innovations in the composition of the company's target audience. It is important to take these transformations into account: they affect the behavioral characteristics of buyers and distribution channels of goods.
Segmenting the target audience using Yandex.Metrica
To analyze the target audience, it is necessary to collect information about users who have shown interest in the product. When segmenting the target audience, these may be potential customers who have made a purchase or simply clicked on an advertising banner. For example, you can select a group of users who added products to the cart on the site but did not complete the transaction. Then, you can set up advertising campaigns to remind these visitors about what they did not buy or offer a discount on these products.
Segmenting the target audience using Yandex.Metrica
Source: shutterstock.com
To analyze user behavior, you can use the functionality of Yandex.Metrica. To get started, you need to create a counter and install it on the site. The service will register information about the activities of all visitors to the online platform. Through Yandex.Metrica, you can form and analyze up to 500 different segments according to the necessary criteria, which can be used to launch advertising through the Direct platform.
Read also!
"How to get contacts from a client: the most effective methods"
Read more
Steps to view statistics for a specific segment
Step 1. Open the appropriate report in Yandex.Metrica that matches your goals and objectives. For example, if you are interested in information about the channels through which users of specific target audience segments most often access the site, open the “Sources, summary” report. A detailed description of the reports and their use for different purposes is in the video guide.
Step 2. Understand the criteria of a separate segment. You can configure the characteristics of the target audience in the tab above the report “Visits in which” and “For people who”.
For example, you need to determine where ladies aged 25 to 34 who use mobile devices most often visit from. Click on the plus, select "Technology" - "Device" - "Smartphone", check the box and click "Apply".
Then click on the second plus, then "Characteristics" - "Gender" - "Female". Check the box and click "Apply". To increase the age, simply click on the add button "+" a second time. After that, select "Characteristics" - "Age - "25-34 years". Click "Apply".
Step 3. Analyze the metrics for this segment. A summary of the group of people who match the selected characteristics will be displayed.
Step 4. Save this segment. Click "Segment" - "Save". The group parameters will now be available in the "Saved segments" section of the same menu. This way, you can use this group to create other reports or launch advertising in Yandex.Direct.
You also have the ability to compare the metrics of different segments. To do thi