Discover our Top 30 Growth Hacking tools to boost the growth of your website .
Posted: Sun Jan 12, 2025 4:20 am
The skills of a Growth Hacker, as we can see, ultimately revolve mainly around (web) marketing and IT. From one Growth Hacker to another, the skills can be very different. On the other hand, the common trait of all GHs, in addition to their imperturbable goal of growth, is of a "human" or behavioral nature. The GH is non-conformist, creative, full of ideas, ready for anything and at the same time capable of continually questioning himself. A GH knows how to learn from his mistakes and not to be stubborn when something does not work.
We will see, through examples, how the Growth Hacker uses these skills. If we wanted to summarize his work a little, we could say that a Growth Hacker is fundamentally an experimenter. This is a person who will test actions (implement features), and analyze, via an A/B Testing method, the result of these actions. The indicators followed for the analysis of the tests can be very diverse: bounce rate, time spent by users on the service, user actions on the service. Methods to better analyze the results have emerged, including the cohort method. Experimenter and fine analyst, the GH is the cornerstone of a long work of refining the service leading from traffic acquisition to revenue generation. Which naturally leads us to the AARRR matrix.
Looking for new Growth Hacking techniques?
We recommend you spend some time on the GrowthHacking.fr forum , launched by Camille Besse. The discussions are excellent, you really learn a lot, and the state of mind is very nice.
The Growth Hacker in the funnel: the AARRR matrix
Every Growth Hacker works, consciously or unconsciously, but more often consciously, from a diagram that can be summarized from the AARRR matrix. It was Dave McClure, entrepreneur and business angel, who first proposed gambling data brazil this matrix. The latter describes, more broadly, the functioning of any technological start-up. Understanding it better also means understanding Growth Hacking better. AARRR is an acronym for Acquisition – Activation – Retention – Referral – Revenue. This matrix defines the different successive stages on which a Growth Hacker must focus his attention. It is the conversion funnel, nothing more, nothing less.
AARRR Matrix
1. Acquisition
The first step in the work of a GH and a start-up is to attract Internet users to a service (via different channels: social networks, SEO, SEA, etc.). In other words: traffic acquisition. This is the ABC. To succeed in acquiring traffic, the value proposition of the service offered must be sufficiently relevant and the Internet user must visualize it very quickly (hence the importance of landing pages). Example of a value proposition: "rent from a local for less than a hotel and with more friendliness" (that of Airbnb).
Need an Email / Automation software?
La Fabrique du net uses and recommends Sendinblue , probably the best Email / Automation tool for VSEs / SMEs.
2. Activation
Once Internet users have arrived on the landing page and seen the value proposition, you have to succeed in getting them to join. In other words: transform the Internet user into a user. A typical way to measure the degree of activation: registrations (newsletter, RSS feed or other). To succeed in this step, you have to ensure that the user has a satisfactory first experience of the product or service. They have to say to themselves "ah yes, not bad, okay, I'll sign up". For Uber, for example, one way to optimize activation is to show the cars moving live. This is sometimes called "onboarding marketing".
3. Retention
The Growth Hacker must ensure that users of the service become active and use it regularly, for example through regular updates, new features, proposing new features, organizing events, discount vouchers, loyalty programs, drip marketing, etc. This step is sometimes neglected, but it is a mistake that leads straight to the leaky basket syndrome. It is important to work on retention before even trying to do referrals. Retention work is the sine qua non condition of product/ market fit . Roughly speaking, we can say that if we have reached this stage of P/M fit, the start-up has every chance of breaking through. This means that the start-up has been able to create its market or seize a pre-existing demand. People like it. All that remains is to continue the vein. Retention is perhaps the most crucial step for start-ups, and this is where good GHs do the most work.
We will see, through examples, how the Growth Hacker uses these skills. If we wanted to summarize his work a little, we could say that a Growth Hacker is fundamentally an experimenter. This is a person who will test actions (implement features), and analyze, via an A/B Testing method, the result of these actions. The indicators followed for the analysis of the tests can be very diverse: bounce rate, time spent by users on the service, user actions on the service. Methods to better analyze the results have emerged, including the cohort method. Experimenter and fine analyst, the GH is the cornerstone of a long work of refining the service leading from traffic acquisition to revenue generation. Which naturally leads us to the AARRR matrix.
Looking for new Growth Hacking techniques?
We recommend you spend some time on the GrowthHacking.fr forum , launched by Camille Besse. The discussions are excellent, you really learn a lot, and the state of mind is very nice.
The Growth Hacker in the funnel: the AARRR matrix
Every Growth Hacker works, consciously or unconsciously, but more often consciously, from a diagram that can be summarized from the AARRR matrix. It was Dave McClure, entrepreneur and business angel, who first proposed gambling data brazil this matrix. The latter describes, more broadly, the functioning of any technological start-up. Understanding it better also means understanding Growth Hacking better. AARRR is an acronym for Acquisition – Activation – Retention – Referral – Revenue. This matrix defines the different successive stages on which a Growth Hacker must focus his attention. It is the conversion funnel, nothing more, nothing less.
AARRR Matrix
1. Acquisition
The first step in the work of a GH and a start-up is to attract Internet users to a service (via different channels: social networks, SEO, SEA, etc.). In other words: traffic acquisition. This is the ABC. To succeed in acquiring traffic, the value proposition of the service offered must be sufficiently relevant and the Internet user must visualize it very quickly (hence the importance of landing pages). Example of a value proposition: "rent from a local for less than a hotel and with more friendliness" (that of Airbnb).
Need an Email / Automation software?
La Fabrique du net uses and recommends Sendinblue , probably the best Email / Automation tool for VSEs / SMEs.
2. Activation
Once Internet users have arrived on the landing page and seen the value proposition, you have to succeed in getting them to join. In other words: transform the Internet user into a user. A typical way to measure the degree of activation: registrations (newsletter, RSS feed or other). To succeed in this step, you have to ensure that the user has a satisfactory first experience of the product or service. They have to say to themselves "ah yes, not bad, okay, I'll sign up". For Uber, for example, one way to optimize activation is to show the cars moving live. This is sometimes called "onboarding marketing".
3. Retention
The Growth Hacker must ensure that users of the service become active and use it regularly, for example through regular updates, new features, proposing new features, organizing events, discount vouchers, loyalty programs, drip marketing, etc. This step is sometimes neglected, but it is a mistake that leads straight to the leaky basket syndrome. It is important to work on retention before even trying to do referrals. Retention work is the sine qua non condition of product/ market fit . Roughly speaking, we can say that if we have reached this stage of P/M fit, the start-up has every chance of breaking through. This means that the start-up has been able to create its market or seize a pre-existing demand. People like it. All that remains is to continue the vein. Retention is perhaps the most crucial step for start-ups, and this is where good GHs do the most work.