It all starts from a perception
Posted: Tue Jan 07, 2025 7:15 am
The importance of customer centricity
Customer centricity is clearly a resource of considerable importance for any business that wants to live up to customer expectations and, above all, wants to place itself in a strategically favorable position with respect to some trends that will decide the market trend in the coming years.
This obviously applies to all sectors of the economy, indeed for some it is even more relevant than for others: one of these is the insurance sector , which, together with the banking sector, finds itself having to face a series of unprecedented challenges.
But let's proceed in order.
New call to action
The insurance sector is a very delicate sector, from many points of view. In fact, talking about risk and adverse events is never easy and not only because they are thoughts that we often tend to remove or not consider, often for cultural reasons.
It has always been very difficult to make your customers perceive the real added value that an insurance service brings to their everyday lives, given that the benefit of such an investment often never materialises and, therefore, one has the impression of spending one's money uselessly.
Moreover, just like the banking sector, the insurance sector also suffers from a peru whatsapp resource high presence of technicalities that often makes it very difficult for non-experts to understand some of the steps, mechanisms and choices made by the reference operator.
And this difficulty translates into a stiffening of the relationship between insurer and insured and into a sort of distrust of the customer himself when he has to choose an insurance or a type of service to purchase.
Yet, if you think about it, this represents a contradiction in terms, given that it is precisely in the insurance sector that there should be maximum trust , transparency and clarity , also considering the issues that usually have to be dealt with.
However, this perception not only needs to change, but in some ways is already changing, in light of the extraordinary events that have occurred in the last two years.
Customer centricity is clearly a resource of considerable importance for any business that wants to live up to customer expectations and, above all, wants to place itself in a strategically favorable position with respect to some trends that will decide the market trend in the coming years.
This obviously applies to all sectors of the economy, indeed for some it is even more relevant than for others: one of these is the insurance sector , which, together with the banking sector, finds itself having to face a series of unprecedented challenges.
But let's proceed in order.
New call to action
The insurance sector is a very delicate sector, from many points of view. In fact, talking about risk and adverse events is never easy and not only because they are thoughts that we often tend to remove or not consider, often for cultural reasons.
It has always been very difficult to make your customers perceive the real added value that an insurance service brings to their everyday lives, given that the benefit of such an investment often never materialises and, therefore, one has the impression of spending one's money uselessly.
Moreover, just like the banking sector, the insurance sector also suffers from a peru whatsapp resource high presence of technicalities that often makes it very difficult for non-experts to understand some of the steps, mechanisms and choices made by the reference operator.
And this difficulty translates into a stiffening of the relationship between insurer and insured and into a sort of distrust of the customer himself when he has to choose an insurance or a type of service to purchase.
Yet, if you think about it, this represents a contradiction in terms, given that it is precisely in the insurance sector that there should be maximum trust , transparency and clarity , also considering the issues that usually have to be dealt with.
However, this perception not only needs to change, but in some ways is already changing, in light of the extraordinary events that have occurred in the last two years.