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to carry out highly personalized initiatives ,

Posted: Tue Jan 07, 2025 5:45 am
by nurmohammadkhan
Data -driven marketing builds plans and strategies starting from the data of consumers (already acquired or potential) with whom it comes into contact (or which it aims to intercept). It is a particular approach – which is based on technological premises and has important cultural implications – increasingly adopted by organizations of any sector and size:

to achieve a higher level of engagement with your target audiences,
to maximize ROI .
With data-driven marketing, data is the starting point for creating argentina whatsapp resource effective and targeted campaigns, promotions and initiatives of various kinds. Let's try to delve deeper.

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Data analytics: From mysterious practice to accessible process
Until recently, data-driven marketing was shrouded in mystery: a kind of unknown territory that only technicians with specialized skills could venture into. And for this reason, it was rather rare.

Then the focus of software houses – at least those that supported companies in their attempt to create current and relevant customer experiences – shifted to the automation and simplification of the activities of individual company functions (marketing and sales first and foremost).

In this context of renewed attention for professionals and consumers, specific solutions have been developed to free data analysis from unnecessary awe and finally recognize it as a process that is not only essential but also accessible .