Decide on the mix of channels and content.
Posted: Tue Jan 07, 2025 5:22 am
Set the campaign objective. It may seem trivial but it is better not to take it for granted: determining what result the campaign aims to achieve cannot be a limited matter, confined to the marketing department alone. It is a decision that will have repercussions on the entire activity and therefore must be taken by involving all interested parties , in absolute coherence with the line of action of the entire company.
Evaluate and select the campaign target. There are two ways to approach this step: by reviewing the list of contacts you already have or by focusing on a completely new target group . In both cases, it is important to be aware of the distinctive characteristics and dynamics of these segments: the weak points (needs, critical issues, urgencies) but also the aspirations and interests. The company can respond to both problems and desires with content.
Companies that use digital tools have extremely powerful resources at albania whatsapp resource their disposal to generate leads. The channels used and the content produced during lead generation campaigns are many and different, from email marketing to the publication of eBooks and guides, from the use of mini sites to personalized videos. The choice of mix must be based on the objectives set , the budget available , the expected times for the first results , and an objective analysis of the current digital presence of the brand .
Develop the offer (the content you intend to offer during the exchange). We know that a lead is a potential customer who has shown a specific interest in a certain product or service. Sending targeted invitations for access to gated content (sometimes called premium) serves to further qualify leads and identify the target segment that is worth investing in immediately (because it is apparently ready to convert) and the one on which it makes more sense to continue with other initiatives , more generic or less expensive. The content must be conceived and developed taking these considerations into account.
Evaluate and select the campaign target. There are two ways to approach this step: by reviewing the list of contacts you already have or by focusing on a completely new target group . In both cases, it is important to be aware of the distinctive characteristics and dynamics of these segments: the weak points (needs, critical issues, urgencies) but also the aspirations and interests. The company can respond to both problems and desires with content.
Companies that use digital tools have extremely powerful resources at albania whatsapp resource their disposal to generate leads. The channels used and the content produced during lead generation campaigns are many and different, from email marketing to the publication of eBooks and guides, from the use of mini sites to personalized videos. The choice of mix must be based on the objectives set , the budget available , the expected times for the first results , and an objective analysis of the current digital presence of the brand .
Develop the offer (the content you intend to offer during the exchange). We know that a lead is a potential customer who has shown a specific interest in a certain product or service. Sending targeted invitations for access to gated content (sometimes called premium) serves to further qualify leads and identify the target segment that is worth investing in immediately (because it is apparently ready to convert) and the one on which it makes more sense to continue with other initiatives , more generic or less expensive. The content must be conceived and developed taking these considerations into account.