Email Marketing for E-commerce. How to Measure the Success of E-commerce Campaigns? 5 Essential Reports
Posted: Tue Jan 07, 2025 3:32 am
Are e-commerce email marketing campaigns effective ? More specifically, do people buy from online store newsletters or not? The answer comes from studies.
According to Statista , revenue from email marketing has reached a staggering $10 billion worldwide by 2023. The reason?
50.7% of consumers purchase from an email at least once a month, 23.8% several times a month, and 3% once or more times a week, according to a SalesCycle study .
How often do you purchase products and services from marketing emails?
buy-directly-from-the-newsletter
Sursa – SalesCycle
There is no doubt that online purchases, directly `from the uganda telegram newsletter, are particularly frequent and preferred by consumers because they offer comfort and the offer is large.
Do you know what are the revenues obtained from the newsletters sent to your subscribers? If not, discover now in this article the types of e-mail marketing reports for E-commerce you should consult.
5 Reports on the Performance of Email Campaigns in E-commerce
E-commerce email campaign performance reports
You've been reading about how to monetize newsletters for a while now , now it's time to learn about the top eCommerce newsletter reports you should check out after you've actually sent the campaigns.
To optimize the performance of e-mail marketing campaigns for an online store, you should check the reports on receipts, the ranking of the best-selling products, the revenue obtained from sending automatic e-mails, the detailed report by newsletter and the visual report of the click heatmap type.
We recommend that you first enable the integration with the site and install the Remarketing function for E-commerce tracking so that the information is displayed in your NewsMAN account.
1. Reporting on marketing emails in e-commerce relative to collections
The basic report for e-mail marketing for e-commerce is represented by the collections. You have all the data regarding the collections following the newsletters sent and the automations in the Reports > E-commerce Reports section of your NewsMAN account.
You can find out who bought, how many products and how many orders they have, how much they paid and where the sale came from (e.g. from the newsletter or from the email marketing automations for the online store ). You can filter by subscriber, by order status, by period and by source.
Graphical example for collection sources and order status
graphic example sources collections status orders
Basic graph of collections from e-commerce
graphic-collections-of-ecommerce-newsletters
To optimize the results of your e-commerce newsletter, make sure to use email marketing best practices .
2. Reports on marketing emails in E-commerce relative to products
The second type of report used in e-mail marketing for online stores is the product report. In the E-commerce product report that is located on the NewsMAN e-mail marketing platform, you can find the status of each individual item.
If you are not yet using the e-mail marketing service or want to replace the existing one in order to better measure the performance of the e-store newsletter, we invite you to click on the button below to register on the NewsMAN platform:
I register for free
Find out how many views it has had, how many orders product X appears in, what is the total quantity ordered for this product and what is the value of the orders.
ecommerce-product-reports
You can use the arrows that are in the header of the table to see which products have the most views or the most orders and in this way you will discover which are the products with more success to the public.
You can also search on the platform by product name, period and source.
3. Reports on automatic emails in E-com
According to Statista , revenue from email marketing has reached a staggering $10 billion worldwide by 2023. The reason?
50.7% of consumers purchase from an email at least once a month, 23.8% several times a month, and 3% once or more times a week, according to a SalesCycle study .
How often do you purchase products and services from marketing emails?
buy-directly-from-the-newsletter
Sursa – SalesCycle
There is no doubt that online purchases, directly `from the uganda telegram newsletter, are particularly frequent and preferred by consumers because they offer comfort and the offer is large.
Do you know what are the revenues obtained from the newsletters sent to your subscribers? If not, discover now in this article the types of e-mail marketing reports for E-commerce you should consult.
5 Reports on the Performance of Email Campaigns in E-commerce
E-commerce email campaign performance reports
You've been reading about how to monetize newsletters for a while now , now it's time to learn about the top eCommerce newsletter reports you should check out after you've actually sent the campaigns.
To optimize the performance of e-mail marketing campaigns for an online store, you should check the reports on receipts, the ranking of the best-selling products, the revenue obtained from sending automatic e-mails, the detailed report by newsletter and the visual report of the click heatmap type.
We recommend that you first enable the integration with the site and install the Remarketing function for E-commerce tracking so that the information is displayed in your NewsMAN account.
1. Reporting on marketing emails in e-commerce relative to collections
The basic report for e-mail marketing for e-commerce is represented by the collections. You have all the data regarding the collections following the newsletters sent and the automations in the Reports > E-commerce Reports section of your NewsMAN account.
You can find out who bought, how many products and how many orders they have, how much they paid and where the sale came from (e.g. from the newsletter or from the email marketing automations for the online store ). You can filter by subscriber, by order status, by period and by source.
Graphical example for collection sources and order status
graphic example sources collections status orders
Basic graph of collections from e-commerce
graphic-collections-of-ecommerce-newsletters
To optimize the results of your e-commerce newsletter, make sure to use email marketing best practices .
2. Reports on marketing emails in E-commerce relative to products
The second type of report used in e-mail marketing for online stores is the product report. In the E-commerce product report that is located on the NewsMAN e-mail marketing platform, you can find the status of each individual item.
If you are not yet using the e-mail marketing service or want to replace the existing one in order to better measure the performance of the e-store newsletter, we invite you to click on the button below to register on the NewsMAN platform:
I register for free
Find out how many views it has had, how many orders product X appears in, what is the total quantity ordered for this product and what is the value of the orders.
ecommerce-product-reports
You can use the arrows that are in the header of the table to see which products have the most views or the most orders and in this way you will discover which are the products with more success to the public.
You can also search on the platform by product name, period and source.
3. Reports on automatic emails in E-com