CTA at the bottom of a lengthy B2C landing page testing
Posted: Mon Jan 06, 2025 8:49 am
Poor CTA Placement
CTA placement is often a balance between being unmissable and unobtrusive. Many experts consider the “above the fold” area to be the best CTA placement. The area above the fold is a part of the web page that visitors can see without scrolling. Data also suggests that content in this area captures as much as 80% of users’ attention.
While “above the fold” is a good spot, CTAs can thrive in other places, too. Sometimes, placing them at the end of informational content or introducing them as well-timed pop-ups can be just as, if not more, effective.
A great example comes senegal whatsapp from Michael Aagaard of Content Verve. His experiment of placing a CTA at the bottom of a long B2C landing page led to an astonishing 304% increase in conversions!
But remember, a CTA buried at the bottom of the page, obscured by other design elements, is a missed opportunity. If visitors can't easily find the CTA, they won't know what action you want them to take, and that will cost you potential conversions.
In short, while there is no one-size-fits-all approach to evaluating the best CTA placement, understanding your audience’s behavior and experimenting with different placements can guide you toward the sweet spot for your CTAs.
CTA placement is often a balance between being unmissable and unobtrusive. Many experts consider the “above the fold” area to be the best CTA placement. The area above the fold is a part of the web page that visitors can see without scrolling. Data also suggests that content in this area captures as much as 80% of users’ attention.
While “above the fold” is a good spot, CTAs can thrive in other places, too. Sometimes, placing them at the end of informational content or introducing them as well-timed pop-ups can be just as, if not more, effective.
A great example comes senegal whatsapp from Michael Aagaard of Content Verve. His experiment of placing a CTA at the bottom of a long B2C landing page led to an astonishing 304% increase in conversions!
But remember, a CTA buried at the bottom of the page, obscured by other design elements, is a missed opportunity. If visitors can't easily find the CTA, they won't know what action you want them to take, and that will cost you potential conversions.
In short, while there is no one-size-fits-all approach to evaluating the best CTA placement, understanding your audience’s behavior and experimenting with different placements can guide you toward the sweet spot for your CTAs.