Researcher Rian Thum, an expert on the issue at the University of Manchester, explained to us that these videos represent a change in strategy by the Chinese government. After imprisoning the Uighurs in re-education camps in recent years through a very strong policy of repression, Xi Jinping is now implementing a policy of forced assimilation by mixing the populations through a double movement: the Uighurs are transferred to eastern China to work in factories under the cover of a “poverty reduction” program while the Han Chinese are encouraged to settle in Xinjiang.
The aim is to mix these populations and reduce the number of Uighurs in Xinjiang, which poland telegram contributes to destroying their culture and identity. CONCLUSION The Chinese propaganda strategy has adapted to the digital age, with the deployment of sophisticated tactics. Influencers have now become the professional mouthpieces of Chinese propaganda. This strategy is taking place in a context of digital censorship: China spent at least 6.6 billion US dollars (around 5.5 billion euros) on cyber-censorship in 2020, according to the Jamestown Foundation.
In China, the voice of influencers is heard on national platforms such as Baidu, WeChat and Weibo. Abroad, the Chinese government is using Western influencers. The Chinese consulate in New York paid $300,000 to the New Jersey-based company Vippi Media to recruit influencers ready to publish messages to their subscribers on Instagram and TikTok during the Beijing Olympics. The aim was to highlight China's work on climate change.
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