Data hygiene and enrichment: an invisible but crucial step
Posted: Mon Jun 16, 2025 9:43 am
Manual Verification and Screening : We know that automated systems are not perfect. Our dedicated data research team manually verifies key contacts , especially for high- value targets . They use tools such as LinkedIn Sales Navigator and online research to confirm job titles, responsibilities , and contact information to ensure that our outreach reaches the most relevant decision makers .
A database is a living thing; it deteriorates over time as people change , companies are acquired , and information becomes outdated . That’s why data hygiene is an ongoing and integral part of our process .
Deduplication and cleansing: We regularly run processes to remove duplicate records and clean data, correct formatting errors and standardize information .
Data Enrichment: Names and email addresses are just the beginning. We qatar mobile database enrich our data with dozens of additional data points , including direct phone numbers , detailed company information, and even purchasing signals gleaned from online activity . This creates a rich 360- degree view of each prospect , enabling our communications experts to have smarter conversations .
Real-time Validation : We use real-time validation tools to verify that email addresses are deliverable and phone numbers are correct before entering records into active campaigns . This significantly improves our connection rates and maintains your brand’s sender reputation.
Segmentation and Lead Scoring: Focus on the Hottest Leads
Not all leads in your ICP are at the same stage of their buying journey . This is where segmentation and lead scoring come in handy .
Strategic Segmentation : We break down our target groups into smaller, more manageable groups based on common characteristics. For example, we might create separate segments based on different industries , company sizes , or job titles . This allows us to tailor highly relevant messaging and outreach strategies to each specific group .
A database is a living thing; it deteriorates over time as people change , companies are acquired , and information becomes outdated . That’s why data hygiene is an ongoing and integral part of our process .
Deduplication and cleansing: We regularly run processes to remove duplicate records and clean data, correct formatting errors and standardize information .
Data Enrichment: Names and email addresses are just the beginning. We qatar mobile database enrich our data with dozens of additional data points , including direct phone numbers , detailed company information, and even purchasing signals gleaned from online activity . This creates a rich 360- degree view of each prospect , enabling our communications experts to have smarter conversations .
Real-time Validation : We use real-time validation tools to verify that email addresses are deliverable and phone numbers are correct before entering records into active campaigns . This significantly improves our connection rates and maintains your brand’s sender reputation.
Segmentation and Lead Scoring: Focus on the Hottest Leads
Not all leads in your ICP are at the same stage of their buying journey . This is where segmentation and lead scoring come in handy .
Strategic Segmentation : We break down our target groups into smaller, more manageable groups based on common characteristics. For example, we might create separate segments based on different industries , company sizes , or job titles . This allows us to tailor highly relevant messaging and outreach strategies to each specific group .