The magic of personalization at scale : creating unique customer experiences

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These personas are a valuable tool for your sales and marketing teams . They provide a shared understanding of your target customers , ensuring that all messaging and communications are consistent and empathetic to their specific needs and motivations .

Segmenting customers and buyer personas lays the foundation for the ultimate goal : personalization . Personalization is about tailoring the entire customer experience — from the marketing messages they receive to the conversations they have with telemarketers —to their individual needs and preferences .

In the world of telemarketing , this means much more than simply using the prospect ’s name at the beginning of a generic script . It means leveraging the rich information in your database to have a truly personalized, value- oriented conversation .

Tailor your opening line : Rather than saying , “I’m a telemarketer for XYZ Company ,” a telemarketer armed with database insights should say , “ Hi [ prospect’s name ] , I noticed that you recently downloaded our thailand mobile database white paper on improving manufacturing productivity . I wanted to follow up and see if you have any questions .” This instantly creates relevance and shows that you ’re prepared .

Customized offers : Based on the prospect ’s purchase history or browsing behavior , you can customize the offers you present . For customers who previously purchased a basic package , you can offer a discount to upgrade to a premium package . For prospects who previously browsed premium products , you can focus your communication on the quality and long-term value of your product .

Optimize timing : Behavioral data can also help you determine the best time to contact . If a prospect visits your pricing page for the second time in a week , that ’s a strong buying signal and worth following up with .