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Posted: Mon Jun 16, 2025 9:34 am
Psychographic segmentation : This model goes beyond the “ who ” to delve into the “why” of customer behavior . It segments the market based on lifestyle, values , interests , personality traits, and social class . Are your customers early adopters of technology ? Are they budget- conscious, or more focused on luxury and quality ? Understanding these psychological nuances can help you craft messages that align with their core motivations and desires.
Behavioral Segmentation : This is where the dynamic marketing database really comes into its own. Behavioral segmentation groups customers based on how they interact with your brand . This includes :
Purchase history : Who do you buy from most often? Who are your “ high value customers ”? Have they purchased recently ? Or have they not
Site activity : What pages did they visit ? What content did they tunisia mobile database download ? Did they abandon their shopping carts ?
Email Engagement : Who continues to open and click on your emails ? Who no longer engages with your messages ?
Product / Service Usage: How often do they use your product or service ? Which features do they use most often ?
By analyzing these behaviors , you can identify engaged customers who may be ready to buy , customers at risk of churn , and customers who may be receptive to specific cross -sell or upsell offers .
Create Detailed Buyer Personas : Give Your Segment a Face
Once you’ve defined your key segments , the next step is to bring them to life by creating detailed buyer personas . A buyer persona is a semi-fictional representation of your ideal customer in a specific segment . It goes beyond the data points to create a human being with a name, job title , goals , challenges , and even a personal background that’s easy to understand. For example, instead of targeting “Medium-Sized Manufacturing Company,” create a persona for “ Manufacturing Mike,” a 45 - year -old operations manager at a company with 100 employees who is struggling with production inefficiencies and is actively looking for technology solutions.
Behavioral Segmentation : This is where the dynamic marketing database really comes into its own. Behavioral segmentation groups customers based on how they interact with your brand . This includes :
Purchase history : Who do you buy from most often? Who are your “ high value customers ”? Have they purchased recently ? Or have they not
Site activity : What pages did they visit ? What content did they tunisia mobile database download ? Did they abandon their shopping carts ?
Email Engagement : Who continues to open and click on your emails ? Who no longer engages with your messages ?
Product / Service Usage: How often do they use your product or service ? Which features do they use most often ?
By analyzing these behaviors , you can identify engaged customers who may be ready to buy , customers at risk of churn , and customers who may be receptive to specific cross -sell or upsell offers .
Create Detailed Buyer Personas : Give Your Segment a Face
Once you’ve defined your key segments , the next step is to bring them to life by creating detailed buyer personas . A buyer persona is a semi-fictional representation of your ideal customer in a specific segment . It goes beyond the data points to create a human being with a name, job title , goals , challenges , and even a personal background that’s easy to understand. For example, instead of targeting “Medium-Sized Manufacturing Company,” create a persona for “ Manufacturing Mike,” a 45 - year -old operations manager at a company with 100 employees who is struggling with production inefficiencies and is actively looking for technology solutions.