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There are also paid social media

Posted: Thu Dec 26, 2024 8:33 am
by sumona
Importance of Social Media Awareness for Brands Here are a few topics to consider. Increase Brand Awareness Increasing your reach and expanding your market reach is one of the most important reasons for a brand to use social media. Even for small businesses, local communities make rich hunting grounds to gain and nurture new leads. Because social media is highly interactive, brands can use influencer marketing, affiliate programs, and referrals on social media to grow the existing customer base.


Advertising campaigns that can bring extremely high returns when russia telegram number listtargeted and personalized for specific customers. Build Relationships With Potential Customers A Curalate survey found that 76% of American consumers purchased a product because they saw a brand’s social media post. Another one by Edelman found that 39% of customers are only going to trust a brand if they have interacted with it on social media.


This just goes to show just how important it is to build and nurture positive relationships with customers. In many cases, this is possible when you provide stellar customer service, reply to inquiries, and follow up on negative social media reviews. Build Custom Audiences Harley Davidson’s hyper-loyal social media community is one of the most loyal audiences the brand has. Similarly, brands can build custom audiences that are easier to understand and engage with.