Content Marketing Focused on WhatsApp
Posted: Thu May 29, 2025 8:35 am
In 2025 , content marketing will also adapt to the WhatsApp format. Instead of long articles, the focus will shift to short, easily digestible pieces of content that can be sent directly in the chat: short videos, infographics, audio messages, quick links to useful resources or personalized offers. The goal is to provide value in a convenient format that matches the behavior of users in messengers, maintaining their interest and engagement without having to leave the platform.
WhatsApp Stories and Statuses to Generate Interest
Similar to Instagram Stories, WhatsApp Stories offer shop a great way for businesses to generate interest and keep their brand relevant in 2025. You can use them to announce new products, promotions, behind-the-scenes content, polls, or Q&As. This allows you to subtly stay in front of your audience, encouraging them to engage with your business and click through to private chats for more information, thereby generating new leads from existing contacts.
Integration of WhatsApp with CRM systems
To effectively manage leads generated via WhatsApp, integration with your CRM is an absolute must in 2025. This allows you to automatically save contact details, chat history, qualification scores, and other important data directly into your CRM. This integration provides a single view of each lead, allows you to track their path through the funnel, assign tasks to sales managers, and automate follow-up, ensuring a seamless transition from marketing to sales.
WhatsApp Stories and Statuses to Generate Interest
Similar to Instagram Stories, WhatsApp Stories offer shop a great way for businesses to generate interest and keep their brand relevant in 2025. You can use them to announce new products, promotions, behind-the-scenes content, polls, or Q&As. This allows you to subtly stay in front of your audience, encouraging them to engage with your business and click through to private chats for more information, thereby generating new leads from existing contacts.
Integration of WhatsApp with CRM systems
To effectively manage leads generated via WhatsApp, integration with your CRM is an absolute must in 2025. This allows you to automatically save contact details, chat history, qualification scores, and other important data directly into your CRM. This integration provides a single view of each lead, allows you to track their path through the funnel, assign tasks to sales managers, and automate follow-up, ensuring a seamless transition from marketing to sales.