Global Market Revenue Manager
Posted: Thu Dec 26, 2024 4:43 am
Typical examples are ALDI and Pangdonglai, a low-cost mid-range product (9.9 yuan series) and a high-quality product with a reasonable price (expensive makes sense), both of which dig deep into the "user experience" and "strive to achieve" the result. Let me remind you again: launching new products is not a goal, the goal is to create new value for users. For detailed methods, see Brand Ape's article " 8. Words, Unlocking 7-Eleven "Thinking from the Perspective of Users": How to Continue to Create New Value for Users?》. . Provide (redefine) reasonable reasons for shopping behavior Once again, 9-year-old Suzuki Toshifumi gained insight from his new book from .
“7-Eleven Hospitality – How to Maximize Customer cambodia email list Experience”: The current concept of customer consumption has shifted from the “object” level to the “thing” level. The so-called “things” refer to the value brought by purchasing the product itself, the so-called “things” refer to the desire to obtain new experiences, emotions or meanings through products or services. In fact, as early as the book from . “The Fourth Era of Consumption”, Miura Shun has already proposed that the pursuit of new people has gradually shifted from material things that bring satisfaction to things that “bring meaning to life”, in other words,; is consumption that can enrich life and time.
Both books also point to a solution: Although in the era of consumption contraction, people do not want to lose what they have and the mentality of “loss aversion” has strengthened, this does not mean that people are unwilling to consume, but that they are increasingly looking for “reasons to justify consumption”. For example: consumption of real “things”, consumption of the whole family, consumption of self-reward, consumption of relaxation and moderation, etc. For example: emotional consumption, consumption of attitude, consumption of meaning, social consumption, etc. For example: from a more beautiful life to a personal most beautiful life, from a sense of self-expansion to a sense of self-affirmation, a sense of participation and co-creation, etc.
“7-Eleven Hospitality – How to Maximize Customer cambodia email list Experience”: The current concept of customer consumption has shifted from the “object” level to the “thing” level. The so-called “things” refer to the value brought by purchasing the product itself, the so-called “things” refer to the desire to obtain new experiences, emotions or meanings through products or services. In fact, as early as the book from . “The Fourth Era of Consumption”, Miura Shun has already proposed that the pursuit of new people has gradually shifted from material things that bring satisfaction to things that “bring meaning to life”, in other words,; is consumption that can enrich life and time.
Both books also point to a solution: Although in the era of consumption contraction, people do not want to lose what they have and the mentality of “loss aversion” has strengthened, this does not mean that people are unwilling to consume, but that they are increasingly looking for “reasons to justify consumption”. For example: consumption of real “things”, consumption of the whole family, consumption of self-reward, consumption of relaxation and moderation, etc. For example: emotional consumption, consumption of attitude, consumption of meaning, social consumption, etc. For example: from a more beautiful life to a personal most beautiful life, from a sense of self-expansion to a sense of self-affirmation, a sense of participation and co-creation, etc.