Is now a good time, or would later this afternoon/tomorrow work better?
Posted: Tue May 27, 2025 7:16 am
The telemarketer's question, "Is now a good time, or would later this afternoon/tomorrow work better?" is a classic and highly effective technique in cold calling and sales for several reasons:
The Strategy Behind This Question
Acknowledges and Respects Time:
Similar to "Do you have a quick minute?", this question buy telemarketing data immediately signals that the telemarketer values the prospect's time. It shows consideration, which can help disarm a potentially wary prospect.
Offers a Choice (But Controls the Options):
This is known as a presumptive close or alternative close. The telemarketer isn't asking if the prospect wants to talk, but when. They subtly assume the prospect will eventually be open to a conversation. By offering two specific options (now or a specific future time), it makes it easier for the prospect to choose one of those options rather than decline outright.
Avoids a Direct "No":
A direct question like "Are you busy?" or "Can you talk?" often invites a simple "No." By providing alternatives, the telemarketer guides the prospect towards a commitment for a future conversation, even if they can't talk right now.
Flexibility and Convenience:
It demonstrates flexibility on the telemarketer's part. They're willing to work around the prospect's schedule, making the interaction feel less intrusive and more accommodating.
Sets a Clear Next Step:
Regardless of the answer, this question aims to establish a clear next step: either a conversation now or a scheduled conversation for the near future. This is crucial for moving a lead forward.
Uncovers Time Preferences:
The answer can reveal useful information about the prospect's daily schedule or preferred communication times, which can be invaluable for future follow-ups. For instance, if they consistently prefer afternoons, the telemarketer can log that in the CRM.
The Strategy Behind This Question
Acknowledges and Respects Time:
Similar to "Do you have a quick minute?", this question buy telemarketing data immediately signals that the telemarketer values the prospect's time. It shows consideration, which can help disarm a potentially wary prospect.
Offers a Choice (But Controls the Options):
This is known as a presumptive close or alternative close. The telemarketer isn't asking if the prospect wants to talk, but when. They subtly assume the prospect will eventually be open to a conversation. By offering two specific options (now or a specific future time), it makes it easier for the prospect to choose one of those options rather than decline outright.
Avoids a Direct "No":
A direct question like "Are you busy?" or "Can you talk?" often invites a simple "No." By providing alternatives, the telemarketer guides the prospect towards a commitment for a future conversation, even if they can't talk right now.
Flexibility and Convenience:
It demonstrates flexibility on the telemarketer's part. They're willing to work around the prospect's schedule, making the interaction feel less intrusive and more accommodating.
Sets a Clear Next Step:
Regardless of the answer, this question aims to establish a clear next step: either a conversation now or a scheduled conversation for the near future. This is crucial for moving a lead forward.
Uncovers Time Preferences:
The answer can reveal useful information about the prospect's daily schedule or preferred communication times, which can be invaluable for future follow-ups. For instance, if they consistently prefer afternoons, the telemarketer can log that in the CRM.