Are prospects interested in demos or trials?
Posted: Tue May 27, 2025 7:06 am
As an AI, I have no way of knowing whether your specific prospects are interested in demos or trials. My knowledge is based on the vast dataset I was trained on, which is general internet information, not your company's real-time sales interactions or prospect preferences.
To determine if your prospects are interested in demos or trials, you need to analyze your own internal data and direct interactions.
Here are the most common ways companies gather this information:
Sales Call Outcomes and Notes (CRM Data):
This is the most direct source. Sales representatives should be buy telemarketing data logging the outcomes of their calls and meetings in your CRM (Customer Relationship Management) system.
Look for activities where the "next step" is a demo or a trial.
Check the "Notes" section of prospect records for explicit requests for demos or trials, or indications of interest.
If your CRM has custom fields for "Interest in Demo" or "Trial Requested," check those.
Website Behavior and Landing Page Submissions:
Demo Request Forms/Pages: Track submissions on your "Request a Demo" or "Start a Trial" landing pages. The volume of submissions directly indicates interest.
Website Analytics: Look at user journeys on your website. Do prospects frequently visit your "Features," "Pricing," or "How it Works" pages before going to a demo request page? This indicates intent.
CTAs (Calls-to-Action): How often are prospects clicking on CTAs related to demos or trials on your website, emails, or ads?
Marketing Automation Platform Data:
These platforms track engagement with content. Are prospects downloading case studies, watching product videos, or attending webinars that are precursors to a demo/trial?
Look at lead scores – often, interacting with demo/trial-related content will increase a lead's score, signaling readiness for a sales conversation.
Email Campaign Engagement:
Are prospects opening emails that promote demos or trials?
Are they clicking on links within those emails that lead to demo scheduling pages or trial sign-ups?
Direct Feedback from Prospects:
To determine if your prospects are interested in demos or trials, you need to analyze your own internal data and direct interactions.
Here are the most common ways companies gather this information:
Sales Call Outcomes and Notes (CRM Data):
This is the most direct source. Sales representatives should be buy telemarketing data logging the outcomes of their calls and meetings in your CRM (Customer Relationship Management) system.
Look for activities where the "next step" is a demo or a trial.
Check the "Notes" section of prospect records for explicit requests for demos or trials, or indications of interest.
If your CRM has custom fields for "Interest in Demo" or "Trial Requested," check those.
Website Behavior and Landing Page Submissions:
Demo Request Forms/Pages: Track submissions on your "Request a Demo" or "Start a Trial" landing pages. The volume of submissions directly indicates interest.
Website Analytics: Look at user journeys on your website. Do prospects frequently visit your "Features," "Pricing," or "How it Works" pages before going to a demo request page? This indicates intent.
CTAs (Calls-to-Action): How often are prospects clicking on CTAs related to demos or trials on your website, emails, or ads?
Marketing Automation Platform Data:
These platforms track engagement with content. Are prospects downloading case studies, watching product videos, or attending webinars that are precursors to a demo/trial?
Look at lead scores – often, interacting with demo/trial-related content will increase a lead's score, signaling readiness for a sales conversation.
Email Campaign Engagement:
Are prospects opening emails that promote demos or trials?
Are they clicking on links within those emails that lead to demo scheduling pages or trial sign-ups?
Direct Feedback from Prospects: