WhatsApp Business Platform: Pricing Changes in 2024 and 2025
Posted: Thu Dec 26, 2024 4:05 am
WhatsApp pricing is based on conversation categories with corresponding fees. Read all about the pricing model in this blog. Meta has announced upcoming pricing changes for 2024 and 2025. Find out what these changes mean for you!
CM.com
CM.com
SUMMARY
WhatsApp Business Platform in brief
WhatsApp Pricing Model
Conversation Categories
Impact for you
WhatsApp Business Pricing at CM.com
WhatsApp is one of the most popular messaging channels in the world. Two billion monthly active users send 100 million messages on it per day. It’s no surprise that more and more businesses are choosing to interact with their customers via WhatsApp.
WhatsApp Business has become an essential tool for business-to-customer (B2C) communication, enabling rapid messaging over the Internet via smartphones, laptops, desktops, tablets, and even smartwatches. WhatsApp Business Platform enables businesses to create engaging and personalized conversations that optimize the customer journey and drive conversions.
In marketing, 67% of businesses surveyed say WhatsApp helps them achieve higher conversion rates than other channels. We want businesses to focus on marketing use cases with high ROI. – Meta
Meta strives to deliver the ultimate customer experience on WhatsApp Business, enabling businesses to engage with their customers across multiple touchpoints and for various use cases. To align its pricing with the use cases and experiences that the WhatsApp Business platform offers, Meta has created both a conversation-based and template-based pricing model . Want to know what this means for your business? Let’s explore together!
WhatsApp Business Platform in brief
Before diving into the pricing model changes, it is important to know how the WhatsApp Business platform works.
Meta recognizes two types of conversations on the WhatsApp Business platform: user-initiated conversations and business-initiated conversations . Business-initiated conversations always start with message templates , which must be pre-approved by Meta .
A messaging session can start with a user-initiated message or a business-initiated message. When a messaging session begins, your business has a 24-hour conversation window or a customer service window . As a business, you can continue to engage with customers if they also continue to engage with you for up to 24 hours after the last customer interaction. During the session, you can customize and/or automate the conversation with templates, customer service agents, and chatbots to your liking (within reason, of course).
Once the conversation window is closed, you will be able to send business-initiated messages again canadian cto cio ema [url=https://www.latestdatabase.com/canadian-cto-cio-email-lists]canadian cto cio email list
This setup helps create a rich conversational experience your customers want. Offer them service, support, and great deals in a personalized environment to drive your business.
WhatsApp Pricing Model
Conversation Categories
Meta recognizes four categories of conversations to differentiate between the various use cases of WhatsApp Business:
Utility (company initiated)
Authentication (company initiated)
Marketing (company initiated)
CM.com
CM.com
SUMMARY
WhatsApp Business Platform in brief
WhatsApp Pricing Model
Conversation Categories
Impact for you
WhatsApp Business Pricing at CM.com
WhatsApp is one of the most popular messaging channels in the world. Two billion monthly active users send 100 million messages on it per day. It’s no surprise that more and more businesses are choosing to interact with their customers via WhatsApp.
WhatsApp Business has become an essential tool for business-to-customer (B2C) communication, enabling rapid messaging over the Internet via smartphones, laptops, desktops, tablets, and even smartwatches. WhatsApp Business Platform enables businesses to create engaging and personalized conversations that optimize the customer journey and drive conversions.
In marketing, 67% of businesses surveyed say WhatsApp helps them achieve higher conversion rates than other channels. We want businesses to focus on marketing use cases with high ROI. – Meta
Meta strives to deliver the ultimate customer experience on WhatsApp Business, enabling businesses to engage with their customers across multiple touchpoints and for various use cases. To align its pricing with the use cases and experiences that the WhatsApp Business platform offers, Meta has created both a conversation-based and template-based pricing model . Want to know what this means for your business? Let’s explore together!
WhatsApp Business Platform in brief
Before diving into the pricing model changes, it is important to know how the WhatsApp Business platform works.
Meta recognizes two types of conversations on the WhatsApp Business platform: user-initiated conversations and business-initiated conversations . Business-initiated conversations always start with message templates , which must be pre-approved by Meta .
A messaging session can start with a user-initiated message or a business-initiated message. When a messaging session begins, your business has a 24-hour conversation window or a customer service window . As a business, you can continue to engage with customers if they also continue to engage with you for up to 24 hours after the last customer interaction. During the session, you can customize and/or automate the conversation with templates, customer service agents, and chatbots to your liking (within reason, of course).
Once the conversation window is closed, you will be able to send business-initiated messages again canadian cto cio ema [url=https://www.latestdatabase.com/canadian-cto-cio-email-lists]canadian cto cio email list
This setup helps create a rich conversational experience your customers want. Offer them service, support, and great deals in a personalized environment to drive your business.
WhatsApp Pricing Model
Conversation Categories
Meta recognizes four categories of conversations to differentiate between the various use cases of WhatsApp Business:
Utility (company initiated)
Authentication (company initiated)
Marketing (company initiated)