Measure conversion rates for website actions and campaigns

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Of course, you can also "pull" data from various actions on your website. You have set up these measures or campaigns for a specific goal, and you should measure their quality and success accordingly. In most cases, this is about the conversion rate, i.e. the conversion of visitors into leads or of leads into customers. This is done by looking at the total number of website sessions in relation to leads. This percentage indicates the conversion rate. It can be calculated for the entire website, for individual CTAs and landing pages, or for an email campaign. It is generally recommended to check the conversion rate regularly, ideally monthly, and improve it if the desired number of leads has not been achieved.



Email marketing
If you've set up an email campaign, the click-through rate, open rate, and conversion rate are important metrics to measure. How many times was your email clicked and opened? How many people performed the action advertised in the email, such as registering for an event? If you use HubSpot for your campaign, for example, you can easily access all of these metrics.



CTA – Call to Action and Landing Pages
The same applies to CTAs (calls to action) or landing pages. Did visitors click on the new zealand phone number data CTA or visit the landing page and sign up for a newsletter or download an e-book? You can, for example, check the frequency of downloads and, if necessary, adjust the CTA's design or content.



Paid search campaign
When you launch a pay-per-click campaign, such as a Google Ads lead generation campaign, you hope to generate a certain percentage of new leads. You should measure this percentage so you can calculate the cost of lead generation from this paid search campaign and the associated ROI.



Social Media
You're probably familiar with "I like" and "I don't like" on social media channels, and follower counts always play a major role. It's good to be present on the popular portals that are important to your business, not least to increase your brand awareness. Post interesting content, because the more users interact with your posts, the more new followers you'll gain. Unfortunately, these parameters—follower counts and likes, so-called "vanity metrics"—are of little use to a company, as direct leads can't be derived from follower counts or likes.