HEC Executive Liège chooses Stratenet & Hubspot to create a high-performance website! (RESULTS)

[shukla7789]

A high-performing website is the foundation of digital, marketing, and sales performance. In this article, discover the collaboration between HEC Executive Liège , Stratenet , and Hubspot during its creation. Various topics will be covered: initial challenges, solutions, results, and impact.

Starting Challenge
Solutions
Results
Impact


Starting Challenge
Hec Executive Liège had a website that was over 5 years old, with a visual that needed modernizing, was not iran mobile database for conversion, and provided an average user experience.

This affected both the visitor experience, the conversion into leads/prospects and ultimately the transformation of leads/prospects into customers.

The Marketing & Sales departments then decided to completely review it to make it more efficient.

Solutions
We first started by defining a two-step strategy:

An analysis of the situation
A concrete action plan, where a redesign of the website became one of the essential elements
In a second step, it was necessary to analyze the ergonomics of the website (menu, organization of pages) so that it was adapted to the targets. For the creation of the pages, the goal was a V1 "launchpad" that is to say a reproduction of the existing models by making the necessary modifications in terms of designs, texts ...

A major challenge of the project was the deadline. Indeed, after defining the website's strategy and organization, hundreds of pages needed to be redesigned (particularly for training courses), which had to be completed in less than two months!

I truly appreciate the work done by Stratenet. They are professional in both their actions and their organization. We received rapid support during the change process, particularly, in my case, for the website.

In short, this collaboration was a real success and a boost for the renovation of our image; they are a truly amazing team.