How to apply influencer marketing?

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Set goals

Before anything else, you need to define what you want to achieve with influencer marketing. To do this, it is important to plan with short, medium and long-term goals.

Know the audience

It is essential to carry out tunisia mobile database research, complementing the data with a survey of consumer records and an analysis of social media metrics, such as Instagram, Facebook and YouTube.

Define a persona for the target audience

The persona summarizes the predominant characteristics of a company's customers, such as age group, place of residence, social class, gender, education level, professional occupation.

However, it goes further, providing important information about consumption habits, behavior and even personal life preferences of these people.

Identify influencers that match the brand

It is essential to evaluate the influencer's relationship with the company's potential customers. In other words, check whether the influencer has a good reach and relevance for the brand's persona, and also whether he or she is aligned with the business's values ​​and principles, so as not to cause an image crisis.

Get information about the influencers' background

In addition to aligning with the brand's principles and values, it is essential to find out about the influencers' past. For this task, you can count on the help of their consultants, but it is still worth carrying out a separate survey of their social media posting history.

Request performance metrics from influencers

With a list of potential influencers in hand, it's time to get in touch to talk about the partnership and request their performance metrics for evaluation and subsequent decision.