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We have already talked about Permission Marketing

Posted: Sat Apr 05, 2025 4:11 am
by armdrejoan
Identifying a specific target to which to send your email marketing campaigns is naturally the first step to take; by purchasing highly profiled and updated email address lists (such as those of DB to Data ) we are in fact sure to take the first step in the right direction.

However, to allow a more detailed segmentation of the new contact database, it could be useful to know more about our list of new prospects and their relationship with the type of product and service that we propose to sell.

In this case, the need to use an initial Permission gambling data turkey strategy does not turn out to be a limitation, but rather an opportunity to immediately enter into a relationship with the companies whose contact we have just purchased.

It is that marketing strategy that has the objective of obtaining the consumer's permission to communicate with him. This type of communication is the way to obtain the necessary opt-in for the subsequent receipt of promotional content. When you write your first email communication to the email address database of your target that you have purchased, you have the opportunity to present your company and your activity, inviting the recipient to access a page of your site where they can confirm their interest in your company and their availability to receive commercial communications from you.

This landing page could be the right place to, without being intrusive or taking up too much of the user's time, obtain that extra information on their expectations and needs that will allow you to better set up all subsequent promotional communications and immediately segment your database in a more optimal way.