Cost-per-conversion (CPL) optimization
Posted: Sat Feb 22, 2025 8:19 am
The more statistical data you get, the better you can manage your PPC campaign . Once you have enough data on conversion rate, number and value of conversions, you can easily calculate how much money you can spend per conversion to make your PPC advertising pay off.
If the average profit per conversion is, for france phone number data example, 300 CZK and your conversion rate is 10 percent, your cost per click must not exceed 30 CZK, otherwise you would start to lose money.
If you're comfortable with a spreadsheet (like Excel), you can easily create tables of CPCs for individual keywords, which you can then upload directly into Google Ads . While you can use the CPC that Google recommends, you'll likely find that it's not very cost-effective unless you have a really good CTR and a top conversion rate, or a high Quality Score that can help you lower your CPC.
Google Ads settings
Automatic cost-per-click bidding
Automated bidding is a new peak that Google has reached in the field of machine learning. This bidding uses its capabilities to automatically enter the best prices per click for each keyword, in order to achieve maximum efficiency within the set budget. As we wrote in a previous article about automated bidding , artificial intelligence takes control of the settings of PPC campaigns and does most of the work for you. Especially in the case of larger campaigns with a large number of keywords, this is a huge saving of time and, of course, money.
If the average profit per conversion is, for france phone number data example, 300 CZK and your conversion rate is 10 percent, your cost per click must not exceed 30 CZK, otherwise you would start to lose money.
If you're comfortable with a spreadsheet (like Excel), you can easily create tables of CPCs for individual keywords, which you can then upload directly into Google Ads . While you can use the CPC that Google recommends, you'll likely find that it's not very cost-effective unless you have a really good CTR and a top conversion rate, or a high Quality Score that can help you lower your CPC.
Google Ads settings
Automatic cost-per-click bidding
Automated bidding is a new peak that Google has reached in the field of machine learning. This bidding uses its capabilities to automatically enter the best prices per click for each keyword, in order to achieve maximum efficiency within the set budget. As we wrote in a previous article about automated bidding , artificial intelligence takes control of the settings of PPC campaigns and does most of the work for you. Especially in the case of larger campaigns with a large number of keywords, this is a huge saving of time and, of course, money.