Videos and a series of other materials for the POS
Posted: Sat Feb 22, 2025 6:53 am
This is bottom-of-the-funnel content that can be a huge help in converting customers. After all, hearing a true story about a satisfied customer ’s experience can be very compelling.
3) Infographics
People love infographics! They’re fun to look at, easy to understand, and packed with information. That’s why including infographics in your content strategy is a smart idea.
Related: How Visual Marketing Optimizes Your Customer Journey
Another advantage is that they are very versatile. After all, this material can also be used in:
Brochures
Email marketing
4) Explanatory videos
Explainer videos complement your other marketing efforts. They help explain:
Benefits of a specific solution
Details about a product
Nuances of a difficult problem
Learn more: Live videos in B2B: a strategy that oman mobile database brings results .
5) Social proof
Testimonials can give potential customers an inside look at what it’s like to work with a company or use a particular product or service .
Read also: Social proof in digital marketing: find out how to explore it now
Just like in case studies. But the difference here is that these are real people, who can be accessed by your leads. This way, they can personally confirm that your product is effective and brings good results.
3) Infographics
People love infographics! They’re fun to look at, easy to understand, and packed with information. That’s why including infographics in your content strategy is a smart idea.
Related: How Visual Marketing Optimizes Your Customer Journey
Another advantage is that they are very versatile. After all, this material can also be used in:
Brochures
Email marketing
4) Explanatory videos
Explainer videos complement your other marketing efforts. They help explain:
Benefits of a specific solution
Details about a product
Nuances of a difficult problem
Learn more: Live videos in B2B: a strategy that oman mobile database brings results .
5) Social proof
Testimonials can give potential customers an inside look at what it’s like to work with a company or use a particular product or service .
Read also: Social proof in digital marketing: find out how to explore it now
Just like in case studies. But the difference here is that these are real people, who can be accessed by your leads. This way, they can personally confirm that your product is effective and brings good results.