Create compelling and compelling copy
Posted: Sat Feb 22, 2025 6:22 am
Your ad text should not only describe your products and contain keywords.
Try to create ads that russia cell phone number list can attract the user's attention , perhaps using a little sense of humor, which never hurts.
Besides humor, a very effective weapon used in advertising is the sense of urgency.
Creating a sense of urgency often helps increase sales of a particular product.
If you create a campaign for a temporary offer, be sure to warn the user that the offer is about to expire and that they should take advantage of it now!
3. Make sure your ad is as specific as possible
You will need to ensure that your ad text includes as much information about the product you are promoting as possible.
Why?
By paying for ads on a cost-per-click basis, you must ensure that the users who click on your product ads are truly interested and likely to purchase.
This ad follows Amazon's advertising rules.
In the image above you can see a great example of an information-rich ad.
Anyone interested in purchasing a water bottle immediately knows the material it is made of, the colors and sizes available.
4. Choose keywords related to your most popular competitors
When choosing keywords for your products, try to include some that are related to the most famous brands.
For example, if you create an ad to promote school backpacks, you would also include the keyword “ backpack elementary school seven ”.
How to find your most searched competitors?
Do a generic search for the product in the search bar at the top – like the one you see in the photo below –, the first suggestions will belong to your main competitors.
Try to create ads that russia cell phone number list can attract the user's attention , perhaps using a little sense of humor, which never hurts.
Besides humor, a very effective weapon used in advertising is the sense of urgency.
Creating a sense of urgency often helps increase sales of a particular product.
If you create a campaign for a temporary offer, be sure to warn the user that the offer is about to expire and that they should take advantage of it now!
3. Make sure your ad is as specific as possible
You will need to ensure that your ad text includes as much information about the product you are promoting as possible.
Why?
By paying for ads on a cost-per-click basis, you must ensure that the users who click on your product ads are truly interested and likely to purchase.
This ad follows Amazon's advertising rules.
In the image above you can see a great example of an information-rich ad.
Anyone interested in purchasing a water bottle immediately knows the material it is made of, the colors and sizes available.
4. Choose keywords related to your most popular competitors
When choosing keywords for your products, try to include some that are related to the most famous brands.
For example, if you create an ad to promote school backpacks, you would also include the keyword “ backpack elementary school seven ”.
How to find your most searched competitors?
Do a generic search for the product in the search bar at the top – like the one you see in the photo below –, the first suggestions will belong to your main competitors.