The words typed in the Google search string take a very specific name, namely “keywords” or “keywords” . If you want to attract your target and stand out from your competitors, you need to implement a strategy based on these words, which you will have to insert into your website and make sure that they coincide with those clicked by your target users.
Keep in mind that poland cell phone number list keywords are not all the same but, on the contrary, vary based on the search intent of those who type them , thus dividing them into a precise classification, which distinguishes them into:
informative;
commercial;
transactional;
of navigation.
Informational keywords are the most generic category of all: the ones that are typed when a user is looking for very basic and general information. Going back to one of the previous examples, an informational keyword could be: “Where to stay in Riccione” .
Commercial keywords , on the other hand, have a more targeted intent and are typed when the user shows interest in a particular field of research , thus deciding to investigate further. Continuing with the same example, we will therefore have: “Best hotels Riccione” .
Following a search of this type, the user will find results that are of interest but still rather generic, which is why he or she may decide to further narrow the search field with the phrase “Best hotels Riccione on the beach” . Usually, at this stage of the search, the intention to purchase (or book) has already been triggered . However, there is a final category of keywords, which is typed only when the user has identified a very specific interest .