Step 1: Create a new table yourself or use a template.
Enter information in the "Problems and existing alternatives" block. This concerns the consumers of your product. You need to specify 3 factors for each indicator.
If you have difficulty filling out this block:
briefly describe each problem;
imagine that you are in the consumer's shoes;
Identify 3 frustrations you would experience while trying to satisfy the need.
After you have identified 3 problems, add one alternative to sri lanka cell phone number list each of them that users can use to satisfy their own needs. List the target consumer segments with notes.
Think about what kind of people will buy the product first. Briefly describe your first customers.
Step 2: Create a Unique Value Proposition (USP) block for your product. Use the notes you made earlier to list not only the USP, but also the hidden benefit. A good USP should effectively solve consumer problems.
The components of a correct UCP include:
relevance;
certain positive aspects;
advantages among competitors.
When creating a UCP, take into account the problems of the first users and target audience.
Important! Good businessmen often sell not the product itself, but the expectations and emotions from its use. For example, a company offers training in effective personnel management. It sells not training, but the expectations of a good income, career growth and a change in life for the better.