LEARN MORE ABOUT THE Y-SHAPED SALES FUNNEL
Posted: Sat Feb 22, 2025 5:50 am
That's why we've separated the six main Marketing KPIs that every company – no matter what its area of activity – should monitor:
Marketing KPIs Leads
The more leads your company generates, the more sales opportunities it has – fact.
The secret here is to know how to wisely use the efforts of your Marketing and Sales teams in managing and processing these leads.
Therefore, it is important to know how to qualify them correctly and deliver the right content and approaches at the right time.
Furthermore, it is worth remembering that consumption trends are constantly changing , especially during specific periods, such as those caused by Covid-19.
Good lead management in your company ensures the right honduras mobile database balance between leads generated and leads converted. So you need to monitor this closely.
“But how do we do this in practice?” you might be asking yourself. The answer is easy: sales engagement.
While other methodologies prioritize mass contact, Sales Engagement prioritizes personalization and careful contact in the relationship with the persona (lead).
This way, you can generate more engagement, empathy and, consequently, more sales. Want to know more? Then click below.
ALL ABOUT SALES ENGAGEMENT!
Marketing KPIs : Sales Team Response Time
One of the biggest problems in B2B is the response time of sales teams: it is estimated that the average time for the first response to the customer is 42 hours.
Meanwhile, your lead may have made the same type of contact with the competition, may have decided to redirect the budget to another project – and your company lost the deal.
This is one of the Marketing KPIs that requires continuous monitoring . To do this, use the Y-shaped Sales Funnel. A methodology that integrates inbound and outbound marketing to benefit your sales.
Tip : Find out not only how quickly your sales team responds to leads, but also how quickly your competition responds. And make the necessary adjustments to get ahead.
Marketing KPIs Social Media Reach and Engagement
Your company's social media strategy is one of the most important parts of your inbound marketing efforts.
These channels help you distribute your content, as well as interact and connect with your current and potential customers.
To monitor this KPI, it is worth monitoring the growth in the number of followers (and its relevance to your target audience).
You can also track engagement through metrics that determine:
Lead conversions,
Percentage of traffic generated to your website coming from your social media.
Therefore, our tip is to assess the maturity of your company. This way, you will know how to leverage your business.
Marketing KPIs Leads
The more leads your company generates, the more sales opportunities it has – fact.
The secret here is to know how to wisely use the efforts of your Marketing and Sales teams in managing and processing these leads.
Therefore, it is important to know how to qualify them correctly and deliver the right content and approaches at the right time.
Furthermore, it is worth remembering that consumption trends are constantly changing , especially during specific periods, such as those caused by Covid-19.
Good lead management in your company ensures the right honduras mobile database balance between leads generated and leads converted. So you need to monitor this closely.
“But how do we do this in practice?” you might be asking yourself. The answer is easy: sales engagement.
While other methodologies prioritize mass contact, Sales Engagement prioritizes personalization and careful contact in the relationship with the persona (lead).
This way, you can generate more engagement, empathy and, consequently, more sales. Want to know more? Then click below.
ALL ABOUT SALES ENGAGEMENT!
Marketing KPIs : Sales Team Response Time
One of the biggest problems in B2B is the response time of sales teams: it is estimated that the average time for the first response to the customer is 42 hours.
Meanwhile, your lead may have made the same type of contact with the competition, may have decided to redirect the budget to another project – and your company lost the deal.
This is one of the Marketing KPIs that requires continuous monitoring . To do this, use the Y-shaped Sales Funnel. A methodology that integrates inbound and outbound marketing to benefit your sales.
Tip : Find out not only how quickly your sales team responds to leads, but also how quickly your competition responds. And make the necessary adjustments to get ahead.
Marketing KPIs Social Media Reach and Engagement
Your company's social media strategy is one of the most important parts of your inbound marketing efforts.
These channels help you distribute your content, as well as interact and connect with your current and potential customers.
To monitor this KPI, it is worth monitoring the growth in the number of followers (and its relevance to your target audience).
You can also track engagement through metrics that determine:
Lead conversions,
Percentage of traffic generated to your website coming from your social media.
Therefore, our tip is to assess the maturity of your company. This way, you will know how to leverage your business.