Before you blame your CMO for the lack of quick results
Posted: Sat Feb 22, 2025 3:49 am
That's why we, here at UP2Place, constantly insist on the importance of frequently monitoring the right KPIs.
Also read: 6 Marketing KPIs Every CEO/CMO Should Track Now
Because when something fails, you need to understand the source of the failure. You need to learn lessons even from defeats. That way, your next plan will no longer have these obstacles in its strategy.
Because if your current strategy isn't working , and no one is learning from it, simply swapping out the pieces may not magically make things start working.
One of the lessons we have learned, both in practice and by observing the market and our clients, is that it is almost impossible to hire a successful marketing manager before discovering your own growth playbook.
Or at least without first finding a great lever to bring profits belarus mobile database and good results . Because generic tactics, like paid ads, will only take you so far.
We know it can be tempting to try to hire someone who will “figure it out” for you. But unfortunately, that rarely works.
More often than not, when your marketing manager’s performance is falling short of expectations, he or she may not be set up for success.
However, it is necessary to analyze some issues before contacting HR.
So here are a few things you can do to set your marketing manager up for success. Or at least ensure that it’s not set up for failure:
1) Remember: the goal is to find your big levers
This means the focus shouldn't just be on pulling the little ones harder.
2) Marketing tactics in general are almost never a big lever.
It is important to keep in mind that these levers inevitably cut across functions or departments.
Also read: 6 Marketing KPIs Every CEO/CMO Should Track Now
Because when something fails, you need to understand the source of the failure. You need to learn lessons even from defeats. That way, your next plan will no longer have these obstacles in its strategy.
Because if your current strategy isn't working , and no one is learning from it, simply swapping out the pieces may not magically make things start working.
One of the lessons we have learned, both in practice and by observing the market and our clients, is that it is almost impossible to hire a successful marketing manager before discovering your own growth playbook.
Or at least without first finding a great lever to bring profits belarus mobile database and good results . Because generic tactics, like paid ads, will only take you so far.
We know it can be tempting to try to hire someone who will “figure it out” for you. But unfortunately, that rarely works.
More often than not, when your marketing manager’s performance is falling short of expectations, he or she may not be set up for success.
However, it is necessary to analyze some issues before contacting HR.
So here are a few things you can do to set your marketing manager up for success. Or at least ensure that it’s not set up for failure:
1) Remember: the goal is to find your big levers
This means the focus shouldn't just be on pulling the little ones harder.
2) Marketing tactics in general are almost never a big lever.
It is important to keep in mind that these levers inevitably cut across functions or departments.