The 5 SEO Trends of 2019
Posted: Thu Feb 20, 2025 6:29 am
Anyone who knows the online marketing sector knows that there is a key concept that can never be overlooked: Everything online is always in constant movement and evolution.
This was no different for Google and other search engines. Google (the largest search engine of all) loves to innovate and improve its search algorithm so that it becomes more natural and more like a human being.
Google evolves every day and we must evolve with it. That is why it is extremely important to stay up to date with the latest trends and developments in the sector . Last year 2018 was marked by numerous updates to the Google algorithm that changed many of the rules that were already taken for granted.
In our article today we are going to give you the 5 SEO positioning trends that will mark 2019. You may already russia telegram data know some of them, but you may not have taken others into account yet, so we recommend that you don't miss anything.
Let's get down to business!
SEO trends that will mark 2019
Always think mobile
Your website must be responsive, that is, adapted to any mobile device. If it is not, you will have a very difficult time positioning your website in search engines.
Day by day, the number of users who use their mobile or tablet as a means of searching for information is increasing. And for 2019, these numbers are only going to continue growing, so yes, designing a website adapted to all mobile devices is a fundamental priority that you must take into account.
Think of your website as a liquid. It should adapt to each container that holds it, be it a computer, a mobile phone or a tablet. If a user enters your website from their mobile phone and it is not adapted to their device or, for example, the images are not optimized and consume a lot of data, their experience will not be very pleasant.
Think like Google, make navigation as easy as possible for your mobile users and you will succeed.
Solve search intent
This is something that very few people take into account when creating content and working on a series of keywords for their website, but it is an SEO trend that should be taken into account in 2019.
We should not only look at the search volume for a specific term, but ask ourselves a simple question: Does my content resolve the user's doubts and/or needs?
To elaborate on this point, let's quote Google itself. According to the search engine, its main objective is: “To organize the world's information and make it universally accessible and useful.” That is, to make life easier for the user.
And that is why when choosing the keywords that we are going to promote on our website, we must consider whether we are really giving the user the answer to the search they have carried out.
Search intentions can be divided into 3 main groups : Informational (the user is looking for information about something specific), Navigational (the user wants to go to a specific page) and Transactional (the user wants to make a purchase).
A very simple example: Imagine that we have an e-commerce site where we sell second-hand watches. A user who is looking for the best men's watch is probably looking for information and is not yet thinking about making a purchase. Another user who is looking to buy a watch on Amazon wants to go directly to the Amazon website and is very unlikely to go to another one. On the other hand, the search for buying a second-hand watch is exactly what our e-commerce site is capable of solving and it is the type of search that we are most interested in promoting on the website.
This was no different for Google and other search engines. Google (the largest search engine of all) loves to innovate and improve its search algorithm so that it becomes more natural and more like a human being.
Google evolves every day and we must evolve with it. That is why it is extremely important to stay up to date with the latest trends and developments in the sector . Last year 2018 was marked by numerous updates to the Google algorithm that changed many of the rules that were already taken for granted.
In our article today we are going to give you the 5 SEO positioning trends that will mark 2019. You may already russia telegram data know some of them, but you may not have taken others into account yet, so we recommend that you don't miss anything.
Let's get down to business!
SEO trends that will mark 2019
Always think mobile
Your website must be responsive, that is, adapted to any mobile device. If it is not, you will have a very difficult time positioning your website in search engines.
Day by day, the number of users who use their mobile or tablet as a means of searching for information is increasing. And for 2019, these numbers are only going to continue growing, so yes, designing a website adapted to all mobile devices is a fundamental priority that you must take into account.
Think of your website as a liquid. It should adapt to each container that holds it, be it a computer, a mobile phone or a tablet. If a user enters your website from their mobile phone and it is not adapted to their device or, for example, the images are not optimized and consume a lot of data, their experience will not be very pleasant.
Think like Google, make navigation as easy as possible for your mobile users and you will succeed.
Solve search intent
This is something that very few people take into account when creating content and working on a series of keywords for their website, but it is an SEO trend that should be taken into account in 2019.
We should not only look at the search volume for a specific term, but ask ourselves a simple question: Does my content resolve the user's doubts and/or needs?
To elaborate on this point, let's quote Google itself. According to the search engine, its main objective is: “To organize the world's information and make it universally accessible and useful.” That is, to make life easier for the user.
And that is why when choosing the keywords that we are going to promote on our website, we must consider whether we are really giving the user the answer to the search they have carried out.
Search intentions can be divided into 3 main groups : Informational (the user is looking for information about something specific), Navigational (the user wants to go to a specific page) and Transactional (the user wants to make a purchase).
A very simple example: Imagine that we have an e-commerce site where we sell second-hand watches. A user who is looking for the best men's watch is probably looking for information and is not yet thinking about making a purchase. Another user who is looking to buy a watch on Amazon wants to go directly to the Amazon website and is very unlikely to go to another one. On the other hand, the search for buying a second-hand watch is exactly what our e-commerce site is capable of solving and it is the type of search that we are most interested in promoting on the website.