Carelessness in using systems
Posted: Thu Feb 20, 2025 3:47 am
Most websites are developed and managed using content management systems (CMS) such as Wordpress . And e-commerce sites often use store builders that are similar to CMSs. A common feature of a product catalog is to allow multiple options for a product page. This could be changing the color or size of the product. For each changed option, the page URL adds parameters to it, creating new URLs , all of which can be indexed by search engines. And the same thing happens in virtually every CMS – if the CMS generates URLs on the fly, it is important to use canonical tags on the main page, which simply indicate which URL corresponds to the primary page.
Fighting robots
Duplicate content can also occur as a result kazakhstan phone number data of so-called scraping bots that copy your page into a database. These bots are very similar to search engine crawlers and can be fully automated. They typically analyze the target website to determine where the content is located, and then automatically copy the content when the new page is updated. The good news is that in most cases they are harmless – they are just trying to enrich their pages with content, but they rarely succeed in ranking for keywords. However, the problem can arise when the website to which the texts are copied has a highly ranked domain, as in some cases it could outperform your original content. Often these sites will even retain the original links in the content pointing back to your domain, which increases the number of links pointing to your website . In some cases, entire pages are even copied and republished on other domains – sometimes with slightly altered content, inserting links to affiliated pages and hoping to get indexed.
If you find that your content has been stolen, you can try to find the owner of the website and take legal action, or at least send a cease and desist request. The problem is that for most websites, you can't track down the owner. You can also notify the search engines and request that the infringing page be removed. Google has legal tools for dealing with these issues, so you can use them.
Fighting robots
Duplicate content can also occur as a result kazakhstan phone number data of so-called scraping bots that copy your page into a database. These bots are very similar to search engine crawlers and can be fully automated. They typically analyze the target website to determine where the content is located, and then automatically copy the content when the new page is updated. The good news is that in most cases they are harmless – they are just trying to enrich their pages with content, but they rarely succeed in ranking for keywords. However, the problem can arise when the website to which the texts are copied has a highly ranked domain, as in some cases it could outperform your original content. Often these sites will even retain the original links in the content pointing back to your domain, which increases the number of links pointing to your website . In some cases, entire pages are even copied and republished on other domains – sometimes with slightly altered content, inserting links to affiliated pages and hoping to get indexed.
If you find that your content has been stolen, you can try to find the owner of the website and take legal action, or at least send a cease and desist request. The problem is that for most websites, you can't track down the owner. You can also notify the search engines and request that the infringing page be removed. Google has legal tools for dealing with these issues, so you can use them.