4. Share user-generated content on social media
Posted: Thu Feb 20, 2025 3:42 am
G2 implemented this strategy by emailing their users a request to leave a review in exchange for an Amazon gift card.
A screenshot of an email from G2 offering an incentive, such as an Amazon gift card, for a review.
According to BrightLocal’s 2023 Local Consumer hong kong mobile database Review Survey, 26% of consumers were asked to leave a review in exchange for a discount of some sort in 2022. This is up from 15% in 2021, proving that offering an incentive is a popular strategy that works.
Keep in mind, though, that incentivizing reviews is against the policy of some review sites—like Google and Glassdoor—so you may just want to use this for product reviews on your website and other domains that you own.
Keep an eye out on social media for people who are already, organically talking about your brand. If your brand receives a lot of user-generated content, highlight those customers by sharing their posts with your audience. It demonstrates that you have fans who value your product enough to talk about it on their own.
Here’s an example of Loom sharing a tweet from one of their customers:
A screenshot of Loom retweeting one of its customers.
You can show your appreciation for your loyal customers by replying to them on social media and sharing their messages on your accounts. You may also consider creating a branded hashtag and encouraging your audience to share their experiences using that hashtag.
A screenshot of an email from G2 offering an incentive, such as an Amazon gift card, for a review.
According to BrightLocal’s 2023 Local Consumer hong kong mobile database Review Survey, 26% of consumers were asked to leave a review in exchange for a discount of some sort in 2022. This is up from 15% in 2021, proving that offering an incentive is a popular strategy that works.
Keep in mind, though, that incentivizing reviews is against the policy of some review sites—like Google and Glassdoor—so you may just want to use this for product reviews on your website and other domains that you own.
Keep an eye out on social media for people who are already, organically talking about your brand. If your brand receives a lot of user-generated content, highlight those customers by sharing their posts with your audience. It demonstrates that you have fans who value your product enough to talk about it on their own.
Here’s an example of Loom sharing a tweet from one of their customers:
A screenshot of Loom retweeting one of its customers.
You can show your appreciation for your loyal customers by replying to them on social media and sharing their messages on your accounts. You may also consider creating a branded hashtag and encouraging your audience to share their experiences using that hashtag.