Marketing – What is it?
Posted: Mon Dec 23, 2024 9:33 am
Advertising and marketing are not the same thing. Marketing activities may include paid advertising campaigns, but we spend more time writing great content, posting on social media , and coming up with fresh ways to provide your customers with the information they need to make an informed purchase. Our job is to communicate and build relationships with customers.
Marketing is not sales. It certainly supports sales, but its scope is much, much broader than that. It encompasses every single aspect of a company's image to the public, customers, partners, and community—even its own employees. It includes conversation, communication, branding, advertising, image, and voice.
Marketing is not a waste of time or money. Those who don't see ROI in their marketing efforts simply aren't doing things right.
Marketing isn't a fancy four-color brochure that no one reads. It's not a website that no one visits or an expensive magazine ad. It's something you build into everything you do from day one. It happens every time you, your employees, and your brand touch a potential customer.
Read this too: What is digital marketing and why is it so effective?
What do marketers do?
Marketing covers a wide range of activities , but the whatsapp group canada beauty of our job is knowing how they all fit together perfectly. We learn about your business, discover which areas of your business are most attractive to potential customers, highlight them, and connect you with customers.
If we don't understand your business, your audience won't either.
It used to be enough to put an ad on TV, in prime time – after the news, and allocate a generous budget for it. But those times are thankfully gone forever. Customers have changed and today they trust their own research and recommendations more. We all, before making any purchase, research a ton of information online and then contact the seller.
Also read: Paid Marketing vs. Organic Marketing – Which is better for your business?
Marketing works for both buyers and sellers.
Marketing is about communicating benefits, not features. We talk about problems, we offer advice, we ask for opinions. We use the language of the consumer, not the product specification. We build a relationship between you and your customers. We turn your customers into your spokespeople. And we all know the power of word-of-mouth .
Marketing is not sales. It certainly supports sales, but its scope is much, much broader than that. It encompasses every single aspect of a company's image to the public, customers, partners, and community—even its own employees. It includes conversation, communication, branding, advertising, image, and voice.
Marketing is not a waste of time or money. Those who don't see ROI in their marketing efforts simply aren't doing things right.
Marketing isn't a fancy four-color brochure that no one reads. It's not a website that no one visits or an expensive magazine ad. It's something you build into everything you do from day one. It happens every time you, your employees, and your brand touch a potential customer.
Read this too: What is digital marketing and why is it so effective?
What do marketers do?
Marketing covers a wide range of activities , but the whatsapp group canada beauty of our job is knowing how they all fit together perfectly. We learn about your business, discover which areas of your business are most attractive to potential customers, highlight them, and connect you with customers.
If we don't understand your business, your audience won't either.
It used to be enough to put an ad on TV, in prime time – after the news, and allocate a generous budget for it. But those times are thankfully gone forever. Customers have changed and today they trust their own research and recommendations more. We all, before making any purchase, research a ton of information online and then contact the seller.
Also read: Paid Marketing vs. Organic Marketing – Which is better for your business?
Marketing works for both buyers and sellers.
Marketing is about communicating benefits, not features. We talk about problems, we offer advice, we ask for opinions. We use the language of the consumer, not the product specification. We build a relationship between you and your customers. We turn your customers into your spokespeople. And we all know the power of word-of-mouth .