Marketing during a pandemic
Posted: Mon Dec 23, 2024 9:33 am
We bring you recommendations on what you should focus your marketing efforts on to maintain your position in the market and attract new clients.
Media consumption during the pandemic
The current pandemic has changed the way we live our lives, but also the way we consume media:
Consumers are spending more time on all types of media and devices, especially television and the internet,
Social networks are being consumed more and more,
The Internet has become one of the main sources of entertainment,
Media is consumed throughout the day, not just during prime time,
Outdoor advertising is losing its power.
Maintaining your brand presence is key to long-term profitability.
Higher TV and digital viewership, more time whatsapp group australia spent across all types of media and devices, provides a great opportunity to build your brand, with less investment. Also, consider that your competition may not have yet made a decision whether to be active in the media or not. Which means more media space remains for your activities.
What should communication be like?
We have a unique opportunity to be responsible about the content we publish today. Consumers need support from the brands they love, and social networks are a great place to do that. Therefore, the content we deliver should show true respect for the consumer.
Where to focus marketing efforts?
Marketing activities should be focused on:
Providing quality content . Whether it's the content of your website, video content, blogs, online education, etc.
Building quality relationships with consumers and attracting new consumers. Be active on social networks .
Building an online presence . Attract as many consumers as possible to your website. This is not the time to hide on the internet.
Two great marketing strategies for retaining existing customers and attracting new ones are:
Contnent marketing _
Pay-per-click advertising .
CONTENT MARKETING
content marketing
If you haven't already, now is the perfect time to get involved in content marketing . A large number of consumers are currently online and looking for quality content. Take advantage of this opportunity to introduce them to your business. Content marketing refers to content that is placed on social networks , in blogs, through newsletters, SEO and paid advertising.
Work smart to retain your existing customer base.
If you are not present in the eyes of consumers, you will quickly disappear from their minds. You must maintain contact with customers or you risk losing them. It is always cheaper to keep an existing customer than to attract a new one. You must be in touch with your customers through social networks, newsletters , blogs.
Talk to your customers via LinkedIn, Facebook... These are places where customers review your products, discuss their features, and exchange opinions.
Media consumption during the pandemic
The current pandemic has changed the way we live our lives, but also the way we consume media:
Consumers are spending more time on all types of media and devices, especially television and the internet,
Social networks are being consumed more and more,
The Internet has become one of the main sources of entertainment,
Media is consumed throughout the day, not just during prime time,
Outdoor advertising is losing its power.
Maintaining your brand presence is key to long-term profitability.
Higher TV and digital viewership, more time whatsapp group australia spent across all types of media and devices, provides a great opportunity to build your brand, with less investment. Also, consider that your competition may not have yet made a decision whether to be active in the media or not. Which means more media space remains for your activities.
What should communication be like?
We have a unique opportunity to be responsible about the content we publish today. Consumers need support from the brands they love, and social networks are a great place to do that. Therefore, the content we deliver should show true respect for the consumer.
Where to focus marketing efforts?
Marketing activities should be focused on:
Providing quality content . Whether it's the content of your website, video content, blogs, online education, etc.
Building quality relationships with consumers and attracting new consumers. Be active on social networks .
Building an online presence . Attract as many consumers as possible to your website. This is not the time to hide on the internet.
Two great marketing strategies for retaining existing customers and attracting new ones are:
Contnent marketing _
Pay-per-click advertising .
CONTENT MARKETING
content marketing
If you haven't already, now is the perfect time to get involved in content marketing . A large number of consumers are currently online and looking for quality content. Take advantage of this opportunity to introduce them to your business. Content marketing refers to content that is placed on social networks , in blogs, through newsletters, SEO and paid advertising.
Work smart to retain your existing customer base.
If you are not present in the eyes of consumers, you will quickly disappear from their minds. You must maintain contact with customers or you risk losing them. It is always cheaper to keep an existing customer than to attract a new one. You must be in touch with your customers through social networks, newsletters , blogs.
Talk to your customers via LinkedIn, Facebook... These are places where customers review your products, discuss their features, and exchange opinions.