SEO for lawyers: keys to position yourself on Google

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As we have seen in previous posts, SEO positioning can be the most profitable channel at the online marketing level to attract clients to our businesses. And although there are a series of principles that are applicable to all types of businesses, due to our experience in each sector and project, different things must be considered. Today we will analyze a particularly difficult sector at the SEO level, that of lawyers.

SEO or search engine optimization is the set of actions and strategies aimed at increasing the traffic of a website from organic search results. In the case of Spain, the organic concept practically means the same as Google. Through intense and sustained work we can obtain a stable, quality source of potential clients without having to pay per click on advertising platforms.

In the case of local businesses, such as law firms for the most part, in addition to web-oriented SEO, great importance must also be given to the local pack of Google Maps.


Actions that we should take into account and implement:
1. Optimize your Google Business Profile listings
The Google Local Pack is a rich result that Google displays when you search for “lawyer + city” on the map. If you search Google for “lawyer + city”, it will probably be the first thing that appears after the ads. That is why our presence hong kong telegram data on Google maps becomes one of the fundamental pillars of any local SEO strategy .

When law firms have one or more physical offices, for each of them you can (and should) have a Google Business Profile , so that it is displayed on the maps.
SEO lawyer Barcelona

You must have well-kept files with all the useful information for the client, good photographs, descriptions of the services offered by the firm (don't forget to use the target keywords), etc.

From here, it will be very helpful to work so that your clients insert positive reviews about the legal services they have received. Real reviews from satisfied clients will be key to having more visibility and credibility on the Internet.

2. Don't forget other maps and directories
Google is very important, but it is not the only one on the web. Consider also registering your firm on popular platforms such as Facebook, Yelp and Bing Places, as well as popular directories in your local area or in the legal sector.

3. Do keyword research
You, the partners of the law firm, should sit down calmly and think about what searches or keywords you want to appear in Google searches for. If this approach is difficult for you, start by identifying the star services. And with SEO tools we must carry out a study of keywords to detect how users search for the services we offer (sometimes lawyers use much more technical concepts than their clients), how many people search for those concepts, and how difficult it is to position them. If we are dealing with a new website and domain, we do not advise you to go for the most competitive keywords from the start, but rather to bet on specific ones in the short term, without forgetting the big ones in the mid-term . The study and selection of keywords should be the pillar on which the structure of the site is built, as well as the content plan and its writing. The copies, in an ideal scenario, should be written by a lawyer specializing in the subject, with a subsequent review and optimization by an SEO expert , and not the other way around. We need original, quality and rigorous content on a subject that requires technical knowledge and precision.