What are the most common mistakes in on-page SEO?
Posted: Wed Feb 19, 2025 8:32 am
Today we want to talk about the 11 most common on-page SEO mistakes that most companies make. The information we provide is anonymous data from more than 100,000 websites and 450 million pages that have used the SEMrush tool.
1.- Featured image problems
Currently, 45% of the analyzed web pages have images without the ALT tag and another 10% have images with broken links.
This problem not only affects Google but can also create a bad user experience and therefore increase the bounce rate.
2.- Duplicate content
This problem is reported by more than 50% of the pages, that is, these websites have more than one page with the same content, and this is one of the most common errors that are made.
How can this problem affect the ranking of duplicate pages? Google doesn't know which one is the main one, and what it ends up doing is making them compete with each other. The solution we recommend is to unify the pages that have south africa telegram data the same content or eliminate those that are not interesting and leave one as the main one.
3.- Problems with title tags
Title tag problems are not only very common, but also very varied: 35% have duplicate title tags, 8% have no titles, 4% have titles that are too short, and on the other hand, 15% have titles that are too long.
Google recommends that titles should have a maximum of 70-71 characters per title, in which the keyword you want to position should be added.
4.- Problems with meta description
More than 50% of websites have problems with meta descriptions, of which 30% have duplicates and 25% have no added meta descriptions. We could consider meta descriptions as important as duplicate content, that is, a meta description should be a summary of the page and search engines should determine if it is relevant or not. To do this, it is advisable to always add a small text of approximately 155 characters.
5.- Broken links
This factor, although it may not seem important, is important for those of us who are dedicated to SEO. There are 35% of the pages analyzed that have broken links (and of these, 70% return them with a 4XX code). In addition, there is a 25% that have broken external links.
1.- Featured image problems
Currently, 45% of the analyzed web pages have images without the ALT tag and another 10% have images with broken links.
This problem not only affects Google but can also create a bad user experience and therefore increase the bounce rate.
2.- Duplicate content
This problem is reported by more than 50% of the pages, that is, these websites have more than one page with the same content, and this is one of the most common errors that are made.
How can this problem affect the ranking of duplicate pages? Google doesn't know which one is the main one, and what it ends up doing is making them compete with each other. The solution we recommend is to unify the pages that have south africa telegram data the same content or eliminate those that are not interesting and leave one as the main one.
3.- Problems with title tags
Title tag problems are not only very common, but also very varied: 35% have duplicate title tags, 8% have no titles, 4% have titles that are too short, and on the other hand, 15% have titles that are too long.
Google recommends that titles should have a maximum of 70-71 characters per title, in which the keyword you want to position should be added.
4.- Problems with meta description
More than 50% of websites have problems with meta descriptions, of which 30% have duplicates and 25% have no added meta descriptions. We could consider meta descriptions as important as duplicate content, that is, a meta description should be a summary of the page and search engines should determine if it is relevant or not. To do this, it is advisable to always add a small text of approximately 155 characters.
5.- Broken links
This factor, although it may not seem important, is important for those of us who are dedicated to SEO. There are 35% of the pages analyzed that have broken links (and of these, 70% return them with a 4XX code). In addition, there is a 25% that have broken external links.