How do purchasing behavior models change with the times?

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Changing times bring about changes in customer purchasing behavior.
If you feel that marketing that was effective in the past is no longer effective, it may be that you have not noticed the changes in customer purchasing behavior or have not kept up with them.

Customer purchasing behavior models have a history of changing greece whatsapp number data dramatically in cycles of roughly 10 years. As we will discuss in more detail later, the spread of the Internet and smartphones has played a major role in these changes, and identifying these changes is essential for a successful sales promotion strategy.

This time, I would like to classify the ever-changing customer purchasing behavior model into three periods of major change and explain the characteristics of each.

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Table of Contents [ Hide ]

1What is the purchasing behavior model?
2. Mass Media Era (up to around 2000)
3. Internet Search Era (2000s)
4. Content Marketing Era (2010-present)
5. Summary
What is a purchasing behavior model?
It is a model of a series of events that mainly involve what general consumers place importance on and how they behave when choosing a product or service. By understanding this model, you can grasp consumer psychology and create products that sell. However, this individual compensation behavior model is not always constant, and has undergone many major changes in the past. And these changes will likely continue in the future.