Marketing lessons from and take your brand to another level

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Broadcast in the country since 2002, Big Brother Brasil has had its ups and downs in its editions, but has been a highlight in recent years, having managed to renew itself and adapt to the passage of time, in the face of important technological changes and in the consumption of television content.

BBB 21, following what had already been seen in 2020, has been achieving an important presence both on social media and beyond.

In its first two months on air, the audience for this edition honduras mobile database of the program surpassed the previous one by more than 5 million people, which represents an increase of 17% or 4 points. In 2021, the reality show broke the audience records of the last eight editions, according to data from Kantar Ibope Media.

BBB 21 is a successful business not only in terms of audience. The program debuted with eight sponsors (Americanas, Amstel, Avon, C&A, McDonald's, P&G, PicPay and Seara), whose total value of shares exceeds R$500 million. It is worth mentioning that more brands were added throughout each week.

The visibility provided by the program's merchandising has yielded results. The fast-food chain McDonald's sponsored the Pajama Party on March 13 and saw its snack sales increase by 80% after the party. In addition, the brand had five keywords trending on Twitter.

It's clear that BBB 21 is a success story . In this article, discover some marketing lessons that business management can learn from this TV phenomenon.

3 marketing lessons to learn from BBB 21
You don't need to watch the reality show on Rede Globo, whether on free-to-air or pay TV, or even on streaming platforms , to stay up to date with what's happening in Brazil's most watched house. You just need to be on any social network.

The announcement of the names of the participants alone, days before the show began, generated more than three million tweets , after weeks of intense speculation. And the trend continued, as it became common to see topics related to BBB 21 among the most talked about topics on the platform every day.

On the program's official profiles, which have millions of followers, interaction with the public takes place throughout the day and intensifies when the program is on air.