An interactive Ticker
Posted: Mon Feb 17, 2025 10:29 am
Closer to your fans with the new Timeline
If you haven't noticed yet, Facebook has introduced new profiles, or the Timeline . In addition to the user's profile page, the fan page of companies and (non-profit) institutions will most likely also get a makeover . With these new Facebook fan pages, it's not just about the 'likes' anymore, but about how you as a company can interest and retain the user.
Curious about how such a new fanfagina could look like? Below are three examples for you. These are the pages of McDonalds, Coca Cola and Red Bull. These are examples, these pages have not yet been implemented by the company itself.
A personal newspaper for every company
Facebook has recently started giving users more options when it comes to sharing and managing information. In the new News Feed, you as a user will see what you find most interesting. Facebook compares it to compiling a newspaper, with messages that are considered most relevant and current on the 'front page' (at the top) and recent messages further down. So you no longer have a feed with a chronological order, as before. Relevant messages are selected by the 'top stories' function, where certain updates from specific people or pages appear higher in the rankings. The user can also indicate whether updates are indeed a top story. As a company, you want your updates to belong to these 'top stories'; the challenge lies in creating relevant and distinctive content.
Research has already shown that the interactive news feed has consequences for the fan pages of companies. The research has shown that the number of impressions of posts decreases, but that the interaction (likes and comments on posts) increases. Companies will have to adjust their current strategy to this.
The renewed Ticker, at the top right of your screen, shows all updates in egypt phone number list your network. This includes updates such as likes, posts, photos, reactions and the activities of your friends. Users can also respond directly to a post via that Ticker. In short, all real-time updates are placed within the Ticker, fan pages also appear here. The Ticker can be an important part in achieving viral success.
Also watch this video explaining the power of the Ticker and what you can achieve with the Ticker, Nike + is used in the video for convenience, this can of course be any organization. The downside; because there are many types of updates in it, you disappear from the Ticker very quickly. The contact is therefore fleeting.
Social applications
The power of the renewed Facebook for companies lies in the renewed applications, among other things, with which you can get even closer to fans and friends of fans as an organization or brand. How? The content that you share as a company via an application will be labeled as relevant by Facebook. The updates that appear will end up in the Ticker, the new Timeline (the user's profile) and if it is relevant enough also in the News Feed. In this case, the relevance is assessed on the interaction and the activity of the user. However, the user must first add your application to his Timeline before the entire process can take effect.
The social applications even go a step further by allowing you to replace the current like button with your own terms (via the Open Graph). Think of terms like 'read', 'seen' or words like 'cooking' and 'drinking'. You give the user an activity and reward him or her for this by means of an object.
If you haven't noticed yet, Facebook has introduced new profiles, or the Timeline . In addition to the user's profile page, the fan page of companies and (non-profit) institutions will most likely also get a makeover . With these new Facebook fan pages, it's not just about the 'likes' anymore, but about how you as a company can interest and retain the user.
Curious about how such a new fanfagina could look like? Below are three examples for you. These are the pages of McDonalds, Coca Cola and Red Bull. These are examples, these pages have not yet been implemented by the company itself.
A personal newspaper for every company
Facebook has recently started giving users more options when it comes to sharing and managing information. In the new News Feed, you as a user will see what you find most interesting. Facebook compares it to compiling a newspaper, with messages that are considered most relevant and current on the 'front page' (at the top) and recent messages further down. So you no longer have a feed with a chronological order, as before. Relevant messages are selected by the 'top stories' function, where certain updates from specific people or pages appear higher in the rankings. The user can also indicate whether updates are indeed a top story. As a company, you want your updates to belong to these 'top stories'; the challenge lies in creating relevant and distinctive content.
Research has already shown that the interactive news feed has consequences for the fan pages of companies. The research has shown that the number of impressions of posts decreases, but that the interaction (likes and comments on posts) increases. Companies will have to adjust their current strategy to this.
The renewed Ticker, at the top right of your screen, shows all updates in egypt phone number list your network. This includes updates such as likes, posts, photos, reactions and the activities of your friends. Users can also respond directly to a post via that Ticker. In short, all real-time updates are placed within the Ticker, fan pages also appear here. The Ticker can be an important part in achieving viral success.
Also watch this video explaining the power of the Ticker and what you can achieve with the Ticker, Nike + is used in the video for convenience, this can of course be any organization. The downside; because there are many types of updates in it, you disappear from the Ticker very quickly. The contact is therefore fleeting.
Social applications
The power of the renewed Facebook for companies lies in the renewed applications, among other things, with which you can get even closer to fans and friends of fans as an organization or brand. How? The content that you share as a company via an application will be labeled as relevant by Facebook. The updates that appear will end up in the Ticker, the new Timeline (the user's profile) and if it is relevant enough also in the News Feed. In this case, the relevance is assessed on the interaction and the activity of the user. However, the user must first add your application to his Timeline before the entire process can take effect.
The social applications even go a step further by allowing you to replace the current like button with your own terms (via the Open Graph). Think of terms like 'read', 'seen' or words like 'cooking' and 'drinking'. You give the user an activity and reward him or her for this by means of an object.